KENZO SPRING-SUMMER 2025 CAMPAIGN

RITMO KENZO

For the Spring-Summer 2025 campaign, Artistic Director Nigo captures the vibrant energy of Brazil, immersing the collection in the vivid culture and dynamic rhythm of Rio.

Reflecting the cultural richness of Brazil, the campaign embodies the blend of influences anchored in House’s values across a collection merging heritage with modernity.

Kenzo Paris Jungle features a white loop-back embroidered graphic inspired from the traditional oriental paintings, depicting the scene of a tropical Paris taken over by nature, with the Eiffel Tower surrounded by dragonflies and tigers.

The Kenzo x Verdy collection stages a bold and playful universe, reimagining House’s emblematic graphics in Verdy’s aesthetic.

The Kenzo Furoshiki bag, inspired from a Japanese wrapping technique called “furoshiki”, features knots and folds inherent to this ancestral art.

Made from supple Italian leather, it drapes with effortless elegance, evoking the softness of the technique.

The mesh pieces staged in the collection, add a distinctive edge to fluid, summer-ready silhouettes, ideal for layering.

The embellished garments, adorned with beads and jewels, have been meticulously embroidered individually, making each piece unique.

Kenzo Weave is inspired from a traditional Japanese fire man coat geometric pattern named Hikeshi Banten. Introduced into the collection since Spring-summer 2024, Nigo redrawn it in a modern and aesthetic statement, becoming the House’s monogram.