BOOK CORNER #12: FORM AND CONTENT

Like fashion, graphic design is an applied art. A pragmatic art form, often predetermined, needs to be created where the artistic style doesn’t override the message. However, everyday our lives are filled with elegance and purity of form, the choice of a color or the positioning of a logo with signs that we find charming or striking with artistic merit, much more far reaching than just the information that they convey. 

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However, everyday our lives are filled with elegance and purity of form, the choice of a color or the positioning of a logo with signs that we find charming or striking with artistic merit, much more far reaching than just the information that they convey. Ben Bos was born in Amsterdam and is 83 years old. He studied under Wim Crouwel and is not celebrated enough for his work, in spite of his masterpiece creations. Posters, logos, rugs, stamps, interior design; he also draws and writes. This book is a collection of a number of his works and covers fifty years of sign production. It also illustrates the permanence of the "Dutch touch" in graphic design, which combines formality, elegance and a sense of color.

 

"Ben Bos, Form and Content", by Jan Middendorp, edited by Nazar Research and Cultural Institute, 2009. 112 pg.
Kenzo, 60 rue de Rennes, Paris.


 

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