Book Corner #2: Andy Warhol's Exposures

The book corner section highlights the most original aspects of this season's themes and American culture, through works selected from our KENZO boutiques and reviewed by Angelo Cirimele. This week he chose Andy Warhol's 'Exposures', first published in 1979. The book had been originally titled 'Social Disease', until the publisher declared they would have to order fewer copies for their suburban and small-town stores if that was the title, and 'Exposures' was settled on.

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Ever since cameras have become attached to our cell phones, we all have had the same experience of going to a party, a vernissage or some other social gathering: having our picture taken there and seeing it published on whatever trendy social network is of the moment. The guests thus become the focus of the party, much more than the artwork that is being shown, or the venue itself. All of this seems normal now, yet there was a true pioneer in this respect: Andy Warhol, who as early as the 1970s was unable to go out without his tape recorder, camera, and a set of batteries for his flash. This book is a collection of pictures of social occasions that are both private and spontaneous, showcasing smiling socialites and high society people along with artists, politicians, journalists, actors, musicians… As far as the style of the pictures is concerned, they are not a reflection neither on brilliant framing nor brilliant lighting - just a snapshot of life. Andy Warhol put it thus: “My idea of a good picture is one that’s in focus and of a famous person doing something unfamous. It’s being in the right place at the wrong time.” Doesn’t this ring a bell?

Andy Warhol’s 'Exposures', 1980, 260 p. Ed. Arrow books.


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