In the early 1980s, before the wave of Macintosh computers (as they were known at the time) came crashing into our lives, the press broke from its shackles and embraced change. In London, Viz (The Visual Arts & Fashion magazine) was a child of this new dawn. 


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The magazine in vinyl format was produced entirely in black and white except for the cover, with a fanzine-inspired layout that crackled with energy. Viz covered fashion, art, advertising, music… any field with a visual dimension. Its lengthy, seemingly improvised passages, comic book illustrations, and period advertisements are well worth a look – especially for fashion, which has only recently learned to appreciate the magazine’s achievements. The back pages even include a celebrity section, or more accurately a B2B (business-to-business) section, which makes Viz a precursor of the style magazine as we know it today.



Viz, n° 9, 1980, 52 pp.
Kenzo, 60, rue de Rennes, Paris.