BOOK CORNER #33: Exactitudes

Fast fashion would have us believe that the entire free world now dresses the same. Documentary makers Ari Versluis and Ellie Uyttenbroeck demonstrate that strikingly rigid dress codes do in fact continue to exist.

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Teenagers, Young Executives, Tattoo Babes, Chairmen and Bimbos all express a group identity through their wardrobe choices. The book documents 58 social groups in 12 portraits. Each portrait is identically framed and shot on a white background, and the “models” have been asked to strike the same pose: “Exactitudes”, is a contraction of “exact” and “attitude”. This volume archives a defined period (1994-2002) but more importantly illustrates the combination of elements that make up a style, and how people are tied up with their social, political or sporting allegiances. A far cry from ready-made fashion.

"Exactitudes", Ari Versluis and Ellie Uyttenbroeck, 2002, 128 p. Published by 010 publishers, Rotterdam.
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