KENZO loves Printemps mobile application
We are happy to launch an exciting addition to the KENZO loves Printemps collaboration: a mobile application to enhance the experience of visitors to the KENZO pop-up store in Printemps Haussmann Paris from August 28th to October 18th.
For the duration of the collaboration, smartphone users will be able to download the KENZO loves Printemps application and delve even deeper into the mysterious and surreal world of the KENZO pop-up store in the Atrium on level -1. Once downloaded, users from anywhere in the world can learn about the collaboration and browse a selection of products to be purchased in-store. When in close proximity to Printemps Haussmann, users will be alerted via push notifications using new iBeacon technology about the goings on within the Atrium. Most importantly, once inside the Atrium users can unlock the application’s five interactive experiences and enter to win an Eye sweatshirt from the exclusive collection!
Discover the KENZO loves Printemps exclusive collection here.
Last week we really dangled the carrot for you with our behind-the-scenes teaser GIFs, before finally revealing the 12 images of our Fall/Winter 2014 campaign. Today, we take you behind the scenes of the campaign shoot - our third collaboration with the Toiletpaper team - through the lens of Balarama Heller, who was on hand to capture the typically playful atmosphere on the set.
Based in Paris, the band’s first album “Ghost Youth” came out last June. The soundtrack Alex composed for our show intertwined deep and aquatic sounds with heavy rhythms that were almost military in their style; particularly enigmatic as pulsating water speakers placed the length of the catwalk bounced to the beat as the models marched.
Listen to the The Aikiu’s KENZO soundtrack here:
Skate culture and Los Angeles go hand in hand. For Spring/Summer 2014, KENZO drew inspirations from both.
Our collaborations with Vans and our emblematic skate board “Era”, with multicolor prints fresh from our different collections, have all paid tribute to the deep connection between skateboarding and the city of angels.
Last November, we launched our new Kalifornia bag in “The Berrics” - the legendary L.A. indoor skate park. On that occasion, a crew of female skaters put on an impressive show by performing choreographed skate sets up and down the dinner table, turning it into a rail or a funbox in a heartbeat. One of them, Vanessa Torres, has shared her favorite spots with us in her recent interview with Kenzine.
Red is the color used par excellence by activists and militants, which perfectly epitomizes KENZO’s rebellious spirit this season. Red is strong and energizing; it excites the emotions and inspires people to action.
Red stands for passion and the possession of an ambitious spirit. It is vibrant and full of life, yet it also alludes to danger. This complex mixture serves as a thematic background to the collection, in particular the partnership with The Bluemarine Foundation to fight against overfishing and ocean pollution – a topic very close to Carol and Humberto’s hearts.
Red is one of the colors of Spring/Summer 2014, perfectly contrasting with the palette of oceanic blues that prevail.
See the Red High Waves collection here.
On this occasion, the artistic duo was inspired by the oceanic themes of the collection, and played upon aquatic images to create a unique universe as weird and unexpected as it is playful. KENZO muse Devon’s sunglasses light up with shrimps, while her shoes swim in an aquarium amongst goldfish. In one of the standout images from the campaign, model Paul lands a doubly lucky ‘catch of the day’; not just a pretty magical-looking rainbow fish but also our lovely muse …Devon!
Quirkiness at KENZO knows no bounds, and next it is to the bizarre and at times unsettling eye of artist and film director David Lynch to which we turn for the Fall/Winter 2014 collection. Just remember that things are not always as they seem…
To get your hands on all the images from the Spring/Summer 2014 campaign by TOILETPAPER, head to one of our KENZO boutiques to pick up a collector's edition of KENZINE issue 2, limited to just 2000 copies worldwide.
Her American, European and Asian roots as well as her striking doll-like face led to her rise as one of the most unique-looking and beloved top models. For this campaign, we rediscover a siren in a surreal universe of striking colors.
We asked Tim Lahan to play with our icon of the season. This is his second illustration, based, this time, on the eye of the storm.
NO FISH NO NOTHING
The protection of marine life is essential for the development of all life. To financially assist the foundation in its efforts to alleviate the pressure on the world's oceans due to overfishing and pollution, KENZO has designed a line of men's and women's sweatshirts and tee-shirts. The garments which will arrive in-store in January, will be sold in KENZO stores, www.kenzo.com and select retailers worldwide.
Some of the many fish that are under threat due to overfishing include: Bluefin tuna, Atlantic halibut, steelhead trout, marlin, Goliath grouper, Atlantic cod, pikeminnow, smalltooth sawfish, Atlantic sturgeon, silver shark, wild common carp, Atlantic swordfish, sailfish, black cod, red snapper and orange roughy.
Learn more about the foundation in this video.