Behind the scenes of the Spring/Summer 2014 campaign - Kenzine, the Kenzo official blog

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Catch the Wave! Our latest fashion story shot by Rory van Millingen is inspired by one of our key prints for the Spring/Summer 2014 collection.
Shop the Waves collection for men and for women in our e-shop.

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Photographer:  Rory van Millingen
Stylist: Annabelle Lacuna
Model: Zen @ IMG
Hair: Kota Suizu @ Caren 
Make-up: Nami Yoshida @ The Book
Retouching: Charlotte Player

Toni Halonen is the Finnish designer who has illuminated this season's KENZOPEDIA with the vivid colours of his digital paintbox. We caught up with him to find out what makes him tick...

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KENZINE: Which was your favorite letter to illustrate? Why?
Toni Halonen: This far my favorite has been letter ‘I’. It was fun to mix KENZO's aesthetics with elements from iconography.

K: Which word would you like to hear used more?
T.H.: Lentokonesuihkuturbiinimoottoriapumekaanikkoaliupseerioppilas. Thats the longest word in the Finnish language. It translates as ‘airplane jet turbine engine auxiliary mechanic non-commissioned officer student’. I would love to see someone pull that one off in a casual conversation.

 

K: How did you approach your designs?
T.H.: Well how it usually goes is that I read the brief and try to come up with some ideas without much of success. Then when I am doing something completely different the idea strikes me. I drop everything else, pick up my stylus and start sketching.

K: What values or aesthetic elements do you share with KENZO?
T.H.: Bright colors, twisted humor, hand-sketched rawness. I never had to ‘work’ on doing something KENZO. It came quite naturally.

K: What's your KENZO spirit animal? Tiger or Fish?
T.H.: Tiger. It’s actually my Japanese Zodiac sight.

K: Describe yourself in one sentence.
T.H.: Cool cat living up north, trying to make a living.

 

K: What is your favorite thing to draw?
T.H.: I would love to do more abstract works. That’s definitely something I want to concentrate more on future.

K: Your favorite font?
T.H.: Only one?! That’s like asking a DJ for his favorite song. My song could be Phil Collins in the air tonight and the font has to be Futura (the old version) even though I don't use it much anymore.

K: If you were stranded on a desert island, what could you not live without?
T.H.: My record collection.

K: If you were a color in a paint box, which would you be and why?
T.H.: Maybe a crazy multicolored one. Like those multicolored pens that you had when you were a child. And when you pushed out all the colors at the same time you could draw some crazy stuff.

K: What was the last gift you received?
T.H.: I was playing records in St. Petersburg and got some great vinyl singles from the local record boss, Kirill. Unfortunately after playing the whole night and some russian vodka they mystically disappeared…

K: KENZO is all about traveling, which city or place most inspires you?
T.H.: I have to say even that I love travelling, my home city Helsinki is the most inspiring place for me.

K: Your next dream travel destination?
T.H.: I would love to visit Marrakech in Morroco, and  check out The Majorelle Garden. I also love Morroccan carpets. There's some beautiful rawness in those from which we can all learn something.

K: If you hadn't become a graphic artist, you would have been a...
T.H.: I already changed career once. I used to study architecture before following my heart and ventured into graphic arts. So don't make me go through that again!

 

Discover Toni's work bellow :

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The concept of the journey has always been a central theme to the KENZO brand. Kenzo Takada himself was an avid traveler and the footprints from his travels far and wide can be seen in his collections. His successors, Carol and Humberto, remain faithful to this wandering spirit.

 

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Last year, Asia was the inspiration for the collections and for 2014, our adventure takes us to the West Coast of the United States. This Summer, we are driving through California taking in its sundrenched landscapes - both urban and coastal - and in Fall, we'll head up North to the rainy, mysterious cities of the Pacific North-West. 

Catch the Wave with this key print of the season!

 

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And now, KENZO and TOILETPAPER invite you to take a peek behind-the-scenes of the shoot of the KENZO Kids Spring/Summer 2014 campaign and meet our 'star models'!

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Find the KENZO KIDS collection here.

We guarantee to put a smile on your face this Friday with the launch of the KENZO Kids campaign for Spring/Summer 2014 ! Let KENZO and the TOILETPAPER team take you on an adventure to fulfill your childhood fantasies: riding giant fish without getting your feet wet, snuggling up to friendly tigers and bathing in candy! 

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To go behind-the-scenes of the shooting of the KENZO Kids campaign by TOILETPAPER, see here.

Kenzo Takada always created icons that were easily recognizable at first glance. Today, Carol and Humberto continue this tradition by creating a contemporary wardrobe for the brand by incorporating new symbols such as the tiger, the eye or the logo

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For the Spring/Summer collection, the duo went to the edge of the ocean to draw inspiration in creating the emblems of the season: fish, waves and palm trees are now part of the brand’s visual vocabulary. And if you like our icons, just wait for Fall/Winter: they will all be back at the same time on a very unique pattern mixing eyes, tigers, flying tigers, clouds and fish.

Spring and sakura celebration last Sunday at Yoyogi Park in Tokyo!

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If you want to see our campaign visuals, just click here.

It’s KENZO time and we are very happy to announce the launch of a new range of watches for May 2014!

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KENZO TIME, the design-led and innovative new collection of timepieces for men and women, is the result of an extensive and collaborative partnership licensing agreement with specialist watch producer TWC. Designed for fans of the French fashion house, the watches tell the story of the KENZO brand under the creative direction of designers Carol Lim & Humberto Leon.

The new range of KENZO timepieces consists of 9 different series, each of which represents a different facet of the storied fashion houses energy - past, present and future.
every timepiece has been thoroughly considered and illustrates KENZO’s appreciation and dedication for technology, connectivity and individuality.

Models such as the ‘3-point’, ‘70’, ‘rendez-vous’ have their own unique character and explore the varied aspects of fun, design, color, innovation and creation that have made the house a pioneer in the world of fashion today. 

The watches will be sold from the 4th of May on an initial launch exclusively at select Louis Pion retailers in France as well as KENZO stores Paris, Brussels, Milan, London and Madrid as well as through our e-shop.


A worldwide rollout in KENZO stores will occur as of the beginning of August.

For the second season, we teamed up with our friends TOILETPAPER - this time to shoot the KENZO Spring/Summer 2014 campaign. Now in a KENZO exclusive, we take you behind-the-scenes to see where all the magic happened, and to introduce you to our team and of course our muses : models Devon Aoki and Paul Boche. Expect  fun images, crazy details, plastic tigers and giant fishes!

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