THE STRIPED JERSEY
Every season, you have the same crush on the blue and white striped jersey but easily get bored of its dull look? Get ready to be satisfied this time!
Originally reserved to sailors, civilians started wearing it after the World War I on Deauville’s boards. And what follows up is quite known by everyone. The striped jersey has been adopted by all and became a standard-bearer of French culture, its natural elegance, its freedom and boldness.
WHAT KIND OF GOAT ARE YOU?
Goats all have something in common: they are rather nice and creative. But there are five categories of goats and they are all linked to an element. If you are born under the sign of the year, here's a chance to know more about your lunar profile.
If you are born in 1991, you are... A Gold goat.
You build your own career step by step and sometimes you can be stubborn. But despite your ambition, you’re kind-hearted. Your chance comes and goes so if you are lucky this year, save money for when it will rain.
If you are born in 2003, you are... A Water goat.
You could sacrifice your own interests for others and you're such a great friend that your generosity could lose you. Your carrier should turn your life into something better and better with time and in parallel, love will never leave you.
If you are born in 1955, you are... A Wood goat.
You're always here to help but you might turn into a control freak, doing everything by yourself. You're a solitary person and you often live alone or feel lonely even if you share your life with someone you love, leaving very little room for a third person.
If you are born in 1967, you are... A Fire goat.
You're a very honest and transparent person and your abilty to tell the truth can sometimes make things difficult with some people. Most of the time, people like you matter and you are surrounded by a lot of friends. You are very sentimental and you need an independent person to take care of yourself. You also become a better version of yourself with time, taking other people's advice into consideration.
If you are born in 1979, you are... An Earth goat.
You are very straightforward and will never harm a friend. You can manage any difficulty at work because you always receive unexpected support in the end. You follow your feelings too much and do not have a very rational mind so be careful when it gets to heavy financial investments.
YEAR OF THE GOAT
In a few words, the Goat could be described as a calm, gentle and honest.
They have good values, are dedicated to those they love and would do anything for them.
They are emotional creative minds and show a lot of determination and mental. Though, they are not leaders unless they have strong personality and they would rather stay in the shadow and observe than being in the spotlights. They don't share much about their personal life and that's why it takes time to build a relationship with them.
They have a strong aesthetic sense and like to purchase beautiful products, though they are not snobbish. Eating healthy food most of the time and trying to loose themselves in great outdoors as much as possible, they have a connection with nature.
Lucky numbers: 2 and 7
Lucky days: 7th and 30th
Lucky colors: brown, red and purple
Lucky flowers: carnations and primroses
Lucky direction: north
They could find love with a rabbit, a horse and a pig, find a friend in a tiger and are complementary with goats and monkeys!
LUNAR NEW YEAR MENU
Lunar New Year Eve is approaching while you’re having some doubts regarding the menu. Do not panic, the week dedicated to the arrival of the year of the goat continues at KENZO and today, we’re talking food!
For technical reasons, it is important that dinner only begins when the whole family is there. No premature snacking!
Do not be afraid of cooking too much food because what remains at the end is a sign of prosperity and according to the tradition, the "Spring Banquet" only ends at dawn.
Regarding the meal itself, fish is one of the most important dishes. Like everything that comes from the sea, it is a sign of wealth. It is often served with rice or noodles whose length indicates longevity. Bamboo, a symbol of youth, will also be part of the feast.
And right after enjoying the soup comes the dessert. On the menu: fruits and sweets. Fortunes Cookie? Of course not! This is a pure American invention. The tradition is actually to have the "New Year's cake", a rice cake supposed to guarantee growth. It is often served with clementines, whose meaning is synonymous in Chinese as "happy event". Yummy!
From the Basque Country to the Bay of Arcachon, the Brittany coast to the Normandy coast, espadrilles are essentials all summer long. Created more than 4000 years ago, they have long been part of the work gear before being introduced into the fashion industry in the 1950s.
Alongside the post-war clothing evolutions, espadrille becomes more sophisticated and modern: the ribbons tied around the ankle featured new colors while the wedge heel appeared.
At KENZO, it became a classic that comes back every season. Decorated with a tiger face or our logo, the color palette changes according to the collection’s one.
The suede version brings elegance and will be perfect for an urban summer. The canvas one, lighter, will fit for your sunny getaways on the beach. In all cases, they will surely be essential to your wardrobe.
WHAT TO WEAR FOR LUNAR NEW YEAR
LET'S CELEBRATE LUNAR NEW YEAR !
Gold. Garlands and ... Goat! Three words that perfectly represent the week ahead: the one celebrating Lunar New Year. Sneak peak of what will happen this upcoming week!
According to custom, red envelopes are given to guests. They contain money, the famous New Year gift, whose value is mostly symbolic: bringing good luck throughout the year.
Children are exceptionally allowed to burst firecrackers and lighting rockets while waiting for the official fireworks to be drawn at midnight.
After a feast of several hours, it’s time to party and play games since that night, staying up as late as possible is a longevity guarantee. To achieve this, the tradition is to play mah-jong till dawn!
Lunar New Year is also an opportunity to start the year on a new footing after getting rid of all the nuisance of the year. An event filled with many levels of symbolic in short.
2015 will be the year of the Wood Goat. A sign of generosity, creativity and good mood which is exactly what we love here at KENZO.
If you are in London, come and celebrate Lunar New Year with us at Mount street store!
From Monday the 16th of February to Saturday the 21st of February, visitors to the store will have an opportunity to win up to £20 off their next purchase if they draw a lucky red envelope.
Upon entering the store guests will be asked to select an envelope, each of which contains a discount voucher for the amount of £10 / £15 or £20. To avail of the discount, the purchase must occur between the 16th & 21st February. One voucher per customer.
Guests can also write their wish for the new year and tie it with a golden ribbon onto our especially dedicated in-store wish tree.
99 Mount Street
PIECES OF SUMMER
Bohemian and floaty, they mix smooth 70s Californian coolness, the elegance of the French Norman coast and details of the antique toga dress, all which pair perfectly with our gold coined gladiator sandals!
THE PEA JACKET
Revisited over and over, often in indigo blue, you would think of it washed by salt on fishermen’s tanned skins. Typically Breton, it is originally used as a uniform. The color of the canvas is actually a tip to guess the activity of the man wearing it: red for oyster farmers, yellow for walking fishermen, rust for locker fishermen while blue will be worn by high sea fishermen. Made of a strong fabric making the pea jacket almost indestructible, it is traditionally recognized thanks to its split collar on the front that can be closed with an inside button, more technical than it seems since it is supposed to prevent nets to tangle.
Reinvented by Carol and Humberto, the piece becomes modern and fun. The color code disappears to give way to preppy oversized polka dots, denim and pastel colors. Worn as a coat or by itself, its sleeves are shortened and its thick canvas lightened. The KENZO pea jacket is worn by the sea as well as in the city and its double collar gives it a hint of elegance.
Gentlemen, you don’t have to worry about fishnets anymore. But still, the pea jacket will attract something else: glances!
PRINTS AND PATTERN OF THE SEASON: #2 - DOTS
Dots are inherited from the French swinging sixties, when fashion from the streets became mainstream, creating a complete revolution in the wardrobe and expressing the contestation of youth.
The Spring/Summer 2015 KENZO collection reinterprets the extremely creative era and celebrates the independent woman born in the sixties. This retro-futuristic influence can be found in the silhouettes and the prints: geometrical mini A-line skirts, sack dresses and of course dots of all sizes!