Our new video on this season women's collection is a tribute to Bollywood cinema. Super dense images, filled to the brim with movement, akin to the prints of the Fall/Winter collection.
"For our Fall/Winter 13 collection video we wanted to pay reverence to a culture, rite and form that we have been obsessed with for a very long time. This film is an ode to Bollywood dancing. The movement, the choreography, the energy, the color - all of the elements that contribute to this traditional Indian style of dance is beautiful and we felt it was the perfect way for us to express the intensity and spirit of the garments from our women's Fall Winter collection. Three girls, nimble and elegant, move with an agile grace through the dark room, lit only by the headlights of the cars and an oversize lamp, a reference to the powerful moon that looms over every movement. The all-seeing eye, a prominent print in the collection, tattooed now in the dancers' palms alludes to the strength of extra vision, and also to a spiritual protection from above."
Carol and Humberto
Partel Oliva - duo directors - explain that "the entry point was Ilaiyaraaja, one of the greatest Indian film composers, and from his bottomless repertoire we picked a song from the Tamil movie "Chinnappadass" (1989). It's a great percussive song, which immediately brought to mind a hyper compressed dance number, as if the wonderfully extensive dances that define Bollywood cinema were condensed into a flurry of frames, shots and moves. In the second part of the video, scored by French producer Surkin, we move into classic 90s rap promos territory".
Directed by Partel Oliva
Produced by Iconoclast
Producer: Roman Pichon Herrera
DOP: Nicolas Loir
Editor: Nicolas Larrouquere
Choreography: I Could Never Be A Dancer
Dancers: Aliashka Hilsum, Ana Pi, Claire Tran
Styling: Annabelle Baldero Lacuna
"Aathu Ethu Yethu" by Ilaiyaraaja
"Lotus Rhythm" by Surkin
Special thanks to Julien Dechery