Kenzopedia #15: O for Overfishing

Overfishing is a sensitive issue that Carol and Humberto care deeply for. Both our creative directors were born in California, where 90 percent of people live within 50 miles of the coast, and they are both dedicated to the cause of the preservation of the oceans. 

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Through collaborating with the Blue Marine Foundation and by creating the “No Fish No Nothing” digital experience and KENZO capsule collection, the duo aim to present a strong message to raise awareness of overfishing as a human process that is extremely destructive of marine wildlife. The Blue Marine Foundation, or ‘BLUE’, was established in 2010 by some of the team behind the award-winning documentary ‘The End of the Line’. The film was adapted from BLUE Chairman Charles Clover’s book of the same name, which reveals the many excesses and the real dangers of industrial overfishing.

Read more about The Blue Marine Foundation in Carol and Humberto’s message.