KENZOPEDIA #9: I for ICONS

I for... Icons
KENZO has a long history of unshakable icons. 

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Kenzo Takada took the spotlight in the 70s with his muses like Carine Roitfeld, Jerry Hall and Grace Jones. The KENZO brand and logo has been iconic ever since, so we recently gave the logo itself the spotlight. Putting it proudly on display on sweaters, bags, tees and hats, whether in its entirety or as a simple "K", we've built our identity and our logo straight into our designs, and we've even put it straight into the mouth of the tiger. Another of our beloved icons, the tiger embodies so much of what KENZO has always been about, with their beautifully patterned fur, inimitable and striking colors, and intercontinental habitat across Asia and Europe.