NOVEMBRE IN HYèRES
Every year before the 1st of May, the Hyères Festival showcases young designers and photographers, offering a fresh take on fashion for the industry gurus in attendance.
Since style magazines are home to fledgling creative talent for the rest of the year, the most innovative of the current crop is a regular fixture at the Festival. This year’s special guest is Swiss-French publication Novembre. In a handful of issues, Novembre has managed to establish a unique artistic direction nourished by photographers and stylists.
Shoots in stiff Swiss studio set-ups alternate with off-the-cuff locations. The magazine plays with warm and harsh lighting to create a mood that is surreal yet focused on flesh and clothes. Images are touched up, cut up and reassembled, jarring the flow of this 400-page twice-yearly publication.
Articles on Swiss art (and art from the rest of the world, according to the baseline) function as an echo, a response to this experiment in fashion and artistic direction.
Novembre magazine Exhibition at Hyères Festival, runs until May 26th
Villa Noailles, Hyères.