Kenzopedia #2 : B for... Blue - Kenzine, the Kenzo official blog

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Today, we share a couple of rules to follow if you want to eat fish in a sustainable way and help us fight overfishing!

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When buying seafood, make sure to always find out where it comes from (local is not necessarily sustainable). Once you know where it is from, follow a guide like MCS fishonline in UK or Monterey Bay Seafood Watch in US or WWF seafood guides in other countries. They are great sources of reliable information and referencing.

You can also download personal guides to your phone, computer or purchase mini pocket guides to have on you in person when visiting a restaurant or the supermarket. If you want to find out which restaurants are making efforts to conserve wild fish stocks in UK, France, Spain, US, Belgium and Switzerland then visit


However, trying to find out as much about origins is an excellent habit to get into just to show the fishmonger, retailer or restaurant that you want to see if they know or care. Get in the habit of asking for more detailed information on origins of seafood to appear on labels in shops or on menus!


Ask for more details on method of catch to appear on labels in shops or on menus. It is your consumer’s right to know! You should not eat anything that is rated 5 on the MCS fish to avoid red list of species, on Monterey Bay list of species to avoid and WWF red lists too. Examples of species you will find in these red lists include: European Eel, Bluefin Tuna from Med/Atlantic sources,  North Sea Cod, Orange Roughy and all deep sea species and Whitebait.

Variety is key. Eat different species of fish to ease the pressure on the big favourite species like Cod, Tuna and Prawns.

Help us fight overfishing by spreading the word! Act Now!

To see how our charity of choice Blue Marine Foundation helps protecting our oceans visit:

The decline of the oceans is the world’s largest solvable problem but with decisive action and support, over the next 20 years, this crisis can be reversed. We listed a couple of facts you should know about overfishing. Spread the word!

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1. In 2013 UK Sea Bass stocks were at their lowest level in 20 years

2. A quarter of the world’s sharks and rays are threatened with extinction

3. 107 species of rays are classified as threatened

4. Whales, dolphins and porpoises are threatened by over-fishing

5. Pirate fishing accounts for an estimated 20% of the world’s catch and as much as 50% in some fisheries

6. More than 85% of the world's fisheries have been pushed to or beyond their biological limits and are in need of strict management plans to restore them.

7. More than 40 species of marine fish currently found in the Mediterranean, could disappear in the next few years

8. Currently, 63% of fish stocks in the Atlantic are over fished.

9. 82 percent of fish stocks in the Mediterranean are over fished.
10. North Sea cod reach spawning age at around four years old. The average age of cod caught in the North Sea is 1.6 years.
11. Scientific estimates suggest that 93% of North Sea cod are caught before they can reproduce

12. The EU fleet is estimated to have the capacity to fish two to three times the sustainable level

13. Overfishing occurs when fish and other marine species are caught faster than they can reproduce

14. Since 1950 one in four of the world’s fisheries has collapsed due to over-fishing

15. In 1938 we landed over 5 times more fish than we do now

16. All species of marine turtles are either critically endangered or endangered.

17. Over-fishing costs the world over $50 billion dollars each year

18. The biomass of large fish in our oceans is only about 10% of what it was before the 1900s

19. For every kilo of shrimp trawled, an estimated 20 kilos of by-catch can be produced which is often thrown overboard, dead

20. Over one hundred million sharks are being killed each year

Discover our "No Fish No Nothing" story by Laetitia Hotte and a line of pieces developped to financially assist the Blue Marine Foundation (BLUE): some unisex sweaters and tee-shirts with the slogan “No fish no nothing”. Click here to discover the products for women and for men.

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Photographer: Laetitia Hotte
Assisted by Yannick D'Orio

Set Design: Camille Lebourges
Make Up: Anthony Reel
Hair: Kazuko @ Sybille Kleber
Style: Annabelle Lacuna
Assisted by Jacquelyn Wellington
Models: Eleonora @ Viva et Max @ Bananas

A recurring color of the KENZO palette, blue dominates the Spring/Summer collections.

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From pastel hues to royal blue in the resort collection, which conveys a certain sense of tranquility and makes a subtle transition with sky blue from the fall-winter 2013 collection. It becomes more severe as the radical, neo-punk tone shifts more towards deeper, darker shades of navy, at times even International Klein Blue in the Spring/Summer collections.