Campaign; Toilet Paper - Kenzine, the Kenzo official blog

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And now, KENZO and TOILETPAPER invite you to take a peek behind-the-scenes of the shoot of the KENZO Kids Spring/Summer 2014 campaign and meet our 'star models'!

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Find the KENZO KIDS collection here.

We guarantee to put a smile on your face this Friday with the launch of the KENZO Kids campaign for Spring/Summer 2014 ! Let KENZO and the TOILETPAPER team take you on an adventure to fulfill your childhood fantasies: riding giant fish without getting your feet wet, snuggling up to friendly tigers and bathing in candy! 

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To go behind-the-scenes of the shooting of the KENZO Kids campaign by TOILETPAPER, see here.

For the second season, we teamed up with our friends TOILETPAPER - this time to shoot the KENZO Spring/Summer 2014 campaign. Now in a KENZO exclusive, we take you behind-the-scenes to see where all the magic happened, and to introduce you to our team and of course our muses : models Devon Aoki and Paul Boche. Expect  fun images, crazy details, plastic tigers and giant fishes!

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Our male model for the campaign is Paul Boche. He was born in a small, quiet and quaint city called Eisenach in Germany and is 26 years old. Everything started when he was scouted in the streets of Berlin and he has become since then one of the most talented model of his generation. He has been living in NYC for 5 years.

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Favorite cities:
Tokyo for the old Japanese traditions mixed with a westernized influence.
Paris because everything is so “grand”.
Hong Kong for the skyline.
Berlin because it's my home town, but Berlin is such a "young" city. The wall came down only 24 years ago, and Berlin has been creating its own, new identity since then. A very interesting place.

 

His style:
My wardrobe consists of a mix between designers and vintage. I mostly wear darker colors, lots of black and grey. But can also be seen wearing purple leather trousers sometimes. I am more casual at the moment. I love sneakers. But I also enjoy dressing up and looking very chic.


Hobbies:
Hiking, camping, fishing… I also have a passion for cooking and then I eat everything I cook! And jazz music.

 

His secret:
My middle name is Maximilian. It is my first name as per birth certificate. So technically people are supposed to use this one… But not even my mum calls me by that name.


About the KENZO campaign:
I felt like there was always such a high energy at the shoot. Everyone on set was proud to be a part of what we were creating. The studio itself looked like a children’s room - so many props were available. It felt very free. That was an amazing experience. The way we were directed made me feel very comfortable and I think we were all just toying around in a big room. Devon and I in front of the camera, the TOILETPAPER team behind it.

 

About Devon Aoki:
It was very nice to work with her. She is very professional and I enjoyed observing her while she was on set. The way she moved and played with the camera: very subtle movements that translated amazingly on screen.


His playlist on the shoot:
A tribe called Quest - People’s Instinctive Travels and the Paths of Rhythm.
King Crimson - In the Court of the Crimson King
Two very different styles of music, yet both are having a big jazz influence. Amazing!


Favorite visual of the campaign:
It's an amazing story and difficult to favor a particular picture. But the shot where the garments seem to explode off our bodies is just incredible - it's so loud and energetic, I can almost hear the P-E-N-G!

Toiletpaper gave us their perfect playlist for the summer. Timeless and fun!

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Young MC - Bust A Move

Tone-Loc - Funky Cold Medina
Carly Simon - Why
Inner City - Big Fun
808 State - Cubik Olympic
A Guy Called Gerald - Voodoo Ray
Alan Vega - Jukebox Baby
Cameo - Candy
Sly & The Family Stone - Family Affair
Hall & Oates - I Can't Go For That
Chemise - She Can't Love You
Apollonia 6 - Sex Shooter
B.V.S.M.P - I Need You
Sigue Sigue Sputnik - Love Missile F1-11
Sheila - Spacer
Cheri - Murphy's Law
Flying Lizards - Lovers And Other Strangers

 

TOILETPAPER strikes again this season and creates a second campaign for KENZO tinted with their very own sense of humour and  surrealism.

They explain how they came up with those unique images...
 

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KENZINE: The Fall/Winter campaign 2013 was an outright success and many people suggested it was one of the strongest of the year… Not bad for a first campaign as a team! According to you, what does it take to create a great campaign and make a difference?

Toiletpaper team: Toiletpaper images are made of simple images: it’s something you can easily describe during a dinner with friends, but without being able to completely explain that uncanny feeling it creates in your stomach. Same thing for the campaign: it probably worked well because of its way of treating the familiar as unfamiliar and vice versa.


K: what are the key elements you need when you create a campaign for KENZO?

TP: We’re not sure if there are key elements, because every change is good for creativity, and every habit is probably not. We believe that KENZO is a brand that fits our ideas and our vision of beauty like a glove. It's as simple as this.

 

K: The first time you shot for KENZO, the set was a bit crazy with the two horses, the kittens and Humberto’s mask... This time, was it more serious?

TP: As we said before, we like to change a lot from time to time… It had nothing to do with seriousness, since those huge plastic fishes were like a punch in the eye of tastefulness, weren't they?

 

K: What was the initial brief from Carol and Humberto?

TP: It’s a strange feeling: it is really hard to recall how it started when the work is finished… We probably talked about monastery and Orient, and some music also… But in the end, during the shooting brainstorming continues independently from where it started, as a Chinese whisper.

K: What was the inspiration? A bit of Hokusai? Film Noir? Mythology? Surrealism?

TP: If you want to come with a good recipe, you need to mix together a lot of ingredients, but none of them should cover the others. Just remember that in our dishes what looks tasty and yummy usually is also lethal.. Try it at your own risk!

 

K: Did you start with drawings, mood boards, collages?

TP: Basically mood boards and collages, but we must admit that the hardest side of working with us is probably that you’ll never know what to expect until you’re on shooting phase: that’s the moment where great ideas spring like frogs in a pond.

 

K: Who does what inside the TOILETPAPER team during the photo shoot?

TP: There are some phases of the work while we discuss all together, these sharing moments are fundamental for the shooting phase. Then naturally we begin to outline the roles more and more. Maurizio, is a kind of a deus ex machina who always manages to keep the right distance from the images, to criticize them in a neutral manner. Pierpaolo has this ability to improvise and reinvent, changing a comma or a whole set, even things that were already established. Micol is the aesthetic eye, and she knows how to tip the balance in the final stage of the number, when the cake is done and the decoration on top is missing. In any case, the territories do not have clear boundaries, and the invasion is more than welcome, because there are no fixed rules.

 

K: How was it like to shoot kids this time, do they allow more creativity, more craziness, more energy?

TP:  We are like children too, so the feeling was not very different from what we usually get during the set.

K: How was it like to work with Devon and Paul?
TP: They were great, it’s not so easy to find people who play your game by your rules!

 

K: You have influenced lots of different artists/photographers/designers, who influences you?

TP: A lot of artist, photographers and designers! And some very normal people as well: we are like sponges with legs: we go around, see things that affect our imagination and absorb them… That’s why it’s not so easy to go back to the influencers.

 

K: What is the best advice you have ever been given?

TP: Choose a job you love, and you will never have to work a day in your life.

 

K: A  secret you could share with us about the shooting?

TP: We brought the fish back home and keep it in an inflatable pool. It’s still there in our office

 

K: What are your favorite pieces from the Spring/Summer collection and why?

TP: We liked everything so much we couldn’t make a choice, really!


K: What do you share with KENZO in terms of values, in terms of aesthetic?

TP: We both are colorful and do not take ourselves too seriously… That’s the secret to stay mentally young and creative.


K: Why is it important to be irreverent?

TP: Because otherwise you’re already dead.

KENZO campaign gets animated!

The next two weeks will be all about TOILETPAPER x KENZO! 

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The TOILETPAPER magazine team will take you through the campaign and its making of. They will also share their timeless playlist and a couple of extras. In the meantime, enjoy the animated campaign in this playful video!

Devon Aoki is the face of our Spring/Summer 2014 campaign, once again conducted in collaboration with our friends from TOILETPAPER.

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Her American, European and Asian roots as well as her striking doll-like face led to her rise as one of the most unique-looking and beloved top models. For this campaign, we rediscover a siren in a surreal universe of striking colors.

After the re-opening of our store at Landmark, the celebrations continued in nearby Central district. Carol and Humberto hosted a dinner at Emmanuel Perrotin Gallery, which represents Maurizio Cattelan, one of our favourite artist who's also part of the TOILETPAPER team behind our Fall/Winter 2013 advertising campaign.

 

 

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Toiletpaper’s visuals for Kenzo provided the decor, with blown-up t-shirts and poster-covered walls serving as an impromptu backdrop for photocalls by our guests, among them bloggers Cindiddy, Denise Lai and Janice Lee, and Hong Kong fashion scene figureheads Kevin Poon, Kat Yeung and Faye Tsui. 

The dinner tables decorations were inspired by the themes from our collection, with placemats and light holders bedecked in Lotus Eye, Flying Tiger and Cloud prints. All-star chef May Chow created a tasting menu of the finest in contemporary Chinese cuisine which included his specialty Bao, a burger with a Chinese bun twist. 

Our guests wasted no time in instagramming their burgers garnished with Ks and eyes for the occasion! A rousing post-dinner performance by percussionists Drumcat –probably the world’s only foxy female Korean drummer outfit complete with leather boots and salsa moves– brought the evening to an end with a bang! 

Bus Attack! Our KENZO x Toilet Paper campaign is all over Paris for fashion week!

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