KENZO IN HONG KONG - PART#2: EMMANUEL PERROTIN GALLERY - Kenzine, the Kenzo official blog

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We guarantee to put a smile on your face this Friday with the launch of the KENZO Kids campaign for Spring/Summer 2014 ! Let KENZO and the TOILETPAPER team take you on an adventure to fulfill your childhood fantasies: riding giant fish without getting your feet wet, snuggling up to friendly tigers and bathing in candy! 

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To go behind-the-scenes of the shooting of the KENZO Kids campaign by TOILETPAPER, see here.

Spring and sakura celebration last Sunday at Yoyogi Park in Tokyo!

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If you want to see our campaign visuals, just click here.

For the second season, we teamed up with our friends TOILETPAPER - this time to shoot the KENZO Spring/Summer 2014 campaign. Now in a KENZO exclusive, we take you behind-the-scenes to see where all the magic happened, and to introduce you to our team and of course our muses : models Devon Aoki and Paul Boche. Expect  fun images, crazy details, plastic tigers and giant fishes!

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A year ago: Humberto and Maurizio on the set of the KENZO Fall/Winter 2013 campaign!

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See the current campaign here.

TOILETPAPER strikes again this season and creates a second campaign for KENZO tinted with their very own sense of humour and  surrealism.

They explain how they came up with those unique images...
 

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KENZINE: The Fall/Winter campaign 2013 was an outright success and many people suggested it was one of the strongest of the year… Not bad for a first campaign as a team! According to you, what does it take to create a great campaign and make a difference?

Toiletpaper team: Toiletpaper images are made of simple images: it’s something you can easily describe during a dinner with friends, but without being able to completely explain that uncanny feeling it creates in your stomach. Same thing for the campaign: it probably worked well because of its way of treating the familiar as unfamiliar and vice versa.


K: what are the key elements you need when you create a campaign for KENZO?

TP: We’re not sure if there are key elements, because every change is good for creativity, and every habit is probably not. We believe that KENZO is a brand that fits our ideas and our vision of beauty like a glove. It's as simple as this.

 

K: The first time you shot for KENZO, the set was a bit crazy with the two horses, the kittens and Humberto’s mask... This time, was it more serious?

TP: As we said before, we like to change a lot from time to time… It had nothing to do with seriousness, since those huge plastic fishes were like a punch in the eye of tastefulness, weren't they?

 

K: What was the initial brief from Carol and Humberto?

TP: It’s a strange feeling: it is really hard to recall how it started when the work is finished… We probably talked about monastery and Orient, and some music also… But in the end, during the shooting brainstorming continues independently from where it started, as a Chinese whisper.

K: What was the inspiration? A bit of Hokusai? Film Noir? Mythology? Surrealism?

TP: If you want to come with a good recipe, you need to mix together a lot of ingredients, but none of them should cover the others. Just remember that in our dishes what looks tasty and yummy usually is also lethal.. Try it at your own risk!

 

K: Did you start with drawings, mood boards, collages?

TP: Basically mood boards and collages, but we must admit that the hardest side of working with us is probably that you’ll never know what to expect until you’re on shooting phase: that’s the moment where great ideas spring like frogs in a pond.

 

K: Who does what inside the TOILETPAPER team during the photo shoot?

TP: There are some phases of the work while we discuss all together, these sharing moments are fundamental for the shooting phase. Then naturally we begin to outline the roles more and more. Maurizio, is a kind of a deus ex machina who always manages to keep the right distance from the images, to criticize them in a neutral manner. Pierpaolo has this ability to improvise and reinvent, changing a comma or a whole set, even things that were already established. Micol is the aesthetic eye, and she knows how to tip the balance in the final stage of the number, when the cake is done and the decoration on top is missing. In any case, the territories do not have clear boundaries, and the invasion is more than welcome, because there are no fixed rules.

 

K: How was it like to shoot kids this time, do they allow more creativity, more craziness, more energy?

TP:  We are like children too, so the feeling was not very different from what we usually get during the set.

K: How was it like to work with Devon and Paul?
TP: They were great, it’s not so easy to find people who play your game by your rules!

 

K: You have influenced lots of different artists/photographers/designers, who influences you?

TP: A lot of artist, photographers and designers! And some very normal people as well: we are like sponges with legs: we go around, see things that affect our imagination and absorb them… That’s why it’s not so easy to go back to the influencers.

 

K: What is the best advice you have ever been given?

TP: Choose a job you love, and you will never have to work a day in your life.

 

K: A  secret you could share with us about the shooting?

TP: We brought the fish back home and keep it in an inflatable pool. It’s still there in our office

 

K: What are your favorite pieces from the Spring/Summer collection and why?

TP: We liked everything so much we couldn’t make a choice, really!


K: What do you share with KENZO in terms of values, in terms of aesthetic?

TP: We both are colorful and do not take ourselves too seriously… That’s the secret to stay mentally young and creative.


K: Why is it important to be irreverent?

TP: Because otherwise you’re already dead.

KENZO campaign gets animated!

The next two weeks will be all about TOILETPAPER x KENZO! 

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The TOILETPAPER magazine team will take you through the campaign and its making of. They will also share their timeless playlist and a couple of extras. In the meantime, enjoy the animated campaign in this playful video!

KENZO campaign gets animated!

Much in the vein of the KENZO Fall/Winter 13 campaign, the collaboration leans playfully towards the surreal and paints another picture of the KENZO universe.

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Inspired by the primary Spring/Summer themes for men and women, we are plunged into a fantasy world of giant fish, waves and mesmerizing marine elements.
Model and actress Devon Aoki features alongside Paul Boche in the series of thought provoking images.

 

Animation by Thomas Traum
Music: "Groove-Script" by Joe Howe (forthcoming on Sound Pellegrino)

This season, KENZO and TOILETPAPER teamed up again for a new campaign under the sign of derision and humor, with California between the lines as an inspiration for the Spring/Summer collections. This time, horses are gone and our gorgeous Devon Aoki and Paul Boche are riding gigantic fish! Between "New Wave" and surrealism...

 

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If you want to discover the other visuals from our Spring/Summer campaign please click here.

KENZINE

KENZINE is a collaboration between TOILETPAPER magazine and KENZO.

Named after our blog, KENZINE has been published in a limited run of 1500 numbered copies.

 

 

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TOILETPAPER was founded in 2010 by Maurizio Cattelan and Pierpaolo Ferrari, with the art direction of Micol Talso as a picture-based magazine. Photos published in the magazine have been applied to a variety of products and media, exploring the multiple possibilities for images to live beyond the pages. In this frame, the TOILETPAPER creative team, met with KENZO and ideated the advertising campaign for the Fall/Winter 2013 season.

KENZINE will be available in KENZO stores this Saturday.

After the re-opening of our store at Landmark, the celebrations continued in nearby Central district. Carol and Humberto hosted a dinner at Emmanuel Perrotin Gallery, which represents Maurizio Cattelan, one of our favourite artist who's also part of the TOILETPAPER team behind our Fall/Winter 2013 advertising campaign.

 

 

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Toiletpaper’s visuals for Kenzo provided the decor, with blown-up t-shirts and poster-covered walls serving as an impromptu backdrop for photocalls by our guests, among them bloggers Cindiddy, Denise Lai and Janice Lee, and Hong Kong fashion scene figureheads Kevin Poon, Kat Yeung and Faye Tsui. 

The dinner tables decorations were inspired by the themes from our collection, with placemats and light holders bedecked in Lotus Eye, Flying Tiger and Cloud prints. All-star chef May Chow created a tasting menu of the finest in contemporary Chinese cuisine which included his specialty Bao, a burger with a Chinese bun twist. 

Our guests wasted no time in instagramming their burgers garnished with Ks and eyes for the occasion! A rousing post-dinner performance by percussionists Drumcat –probably the world’s only foxy female Korean drummer outfit complete with leather boots and salsa moves– brought the evening to an end with a bang!