KENZO IN SHANGHAï - PART #1: l'AVENUE - Kenzine, the Kenzo official blog

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Watch the video showcasing the KENZO loves Printemps pop-up store and mobile application.


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Video by Samy la Famille

Music: Gold Island – Bok Bok and L-vis 1990 remix by Surkin.


The Kenzo loves Printemps pop-up store is now open !


All kinds of surprises await KENZO fans in the Atrium of the iconic Parisian department store on boulevard Haussmann until the 28th October. The exclusive collection of 45 pieces for men, women and kids is only available in the pop-up store.

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Create a souvenir of your visit in the surrealist ‘selfie-booth’, as well as sample gourmet popcorn thanks to our partnership with My Crazy Pop.


Most importantly, remember to download the KENZO loves Printemps app before your visit to browse the selection of products and learn more about the collaboration. Once in the Atrium, find the five letters of KENZO to unlock the interactive experiences and be in with a chance to win an Eye sweatshirt from the exclusive collection! 

Visit to find out more.


The KENZO loves Printemps app is available for Apple iOs and Android.

We are happy to launch an exciting addition to the KENZO loves Printemps collaboration: a mobile application to enhance the experience of visitors to the KENZO pop-up store in Printemps Haussmann Paris from August 28th to October 18th.

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For the duration of the collaboration, smartphone users will be able to download the KENZO loves Printemps application and delve even deeper into the mysterious and surreal world of the KENZO pop-up store in the Atrium on level -1. Once downloaded, users from anywhere in the world can learn about the collaboration and browse a selection of products to be purchased in-store. When in close proximity to Printemps Haussmann, users will be alerted via push notifications using new iBeacon technology about the goings on within the Atrium.  Most importantly, once inside the Atrium users can unlock the application’s five interactive experiences and enter to win an Eye sweatshirt from the exclusive collection! 


To download the application visit Apple App store and Google Play.

Discover the KENZO loves Printemps exclusive collection here.



To launch the KENZO Fall 2014 collection, Carol and Humberto enlisted directors Partel Oliva and web/3D designers Kim Boutin and David Broner to create an interactive 3D and video experience. The result of their collaboration is available online at, where you can visit the 3D exhibition space on your computer using your smartphone as a remote. The experience features music by Fatima Al Qadiri, who created the soundtrack for the men's Fall/Winter 2014 show. 


The KENZO Prefall 2014 collection is in many ways a foray into the uncanny. Things are not always what they seem. Life at its most ordinary is skewed, twisted, until it appears fraught with surprises...



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Over the course of a few nights before the opening of Grace To The Nth Power, a solo show inspired by Sudanese-American model Grace Bol, all but one of the artworks are stolen from the gallery. Still, the exhibition opens, with the missing pieces replaced by videos showing the thieves at work. Visitors are admitted one by one into the darkened gallery, to witness the unmaking of the old show and the making of the new.

The gallery exists online on a dedicated website, as a 3D space the user navigates using their mobile device which is tethered to the site. The story is deployed recursively on many levels, across the WebGL 3D site, the artworks, the videos.

Grace Bol plays herself and Sang Woo Kim plays her accomplice. 

A dedicated gallery shop has been created for visitors who wish to purchase garments seen in the videos.

The videos and artworks will be displayed during a dedicated exhibition running from September 24h - 26th at Galerie 12Mail / Red Bull Space, 12 rue du Mail, Paris.

Shop our Pre-Fall collection for women.

Shop our Pre-Fall collection for men.

KENZO wishes you a happy new year as we start 2014 under the sign of the horse!

The horse is the seventh sign of the Chinese zodiac. It stands for creativity and vitality. It enforces our needs for action and our ambition but moves with agility and elegance.

Carol and Humberto are aficionados of new technologies. Their hyper-connected lives are shared online on social networks and KENZO is a playground where they experiment new digital forms of expression. 

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They constantly place innovation at the core of our house codes: last June, for example, they chose to present a holographic version of our Fall/Winter 2013 collection, during the LVMH Journées Particulières. Kenzine and our constant presence on social networks could be an other illustration of this statement and tell everything about Carol and Humberto's inspirations, showing you the behind the scenes and giving you a live coverage of the brand activity. Innovation will also transform our retail more and more with digitalized new spaces, connecting all aspects of the house in a 360° digital experience.

Hello Shanghaï! Capital of the new world ! Last Friday, we opened our new store located in one of Shanghai’s most prestigious shopping venues, l’Avenuedesigned by Japanese architect Jun Aoki, wich just opened in the Changning districtThe store has been fitted with KENZO's latest approach to retail, which was developed by Carol and Humberto, to showcase technology merging with the brand's continued ethos of revitalization. The new experience is part of an all-immersive brand experience for customers.


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We had the chance to celebrate this opening with our friends Rila Fukushima, Xiao Wen, Kozue Akimoto, Han huo Huo and Ming Xi, all dressed in eyes, lotus or ribbons!