For the second season, we teamed up with our friends TOILETPAPER - this time to shoot the KENZO Spring/Summer 2014 campaign. Now in a KENZO exclusive, we take you behind-the-scenes to see where all the magic happened, and to introduce you to our team and of course our muses : models Devon Aoki and Paul Boche. Expect fun images, crazy details, plastic tigers and giant fishes!
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Meet Paul Boche: our model of the season
Our male model for the campaign is Paul Boche. He was born in a small, quiet and quaint city called Eisenach in Germany and is 26 years old. Everything started when he was scouted in the streets of Berlin and he has become since then one of the most talented model of his generation. He has been living in NYC for 5 years.
Tokyo for the old Japanese traditions mixed with a westernized influence.
Paris because everything is so “grand”.
Hong Kong for the skyline.
Berlin because it's my home town, but Berlin is such a "young" city. The wall came down only 24 years ago, and Berlin has been creating its own, new identity since then. A very interesting place.
My wardrobe consists of a mix between designers and vintage. I mostly wear darker colors, lots of black and grey. But can also be seen wearing purple leather trousers sometimes. I am more casual at the moment. I love sneakers. But I also enjoy dressing up and looking very chic.
Hiking, camping, fishing… I also have a passion for cooking and then I eat everything I cook! And jazz music.
My middle name is Maximilian. It is my first name as per birth certificate. So technically people are supposed to use this one… But not even my mum calls me by that name.
About the KENZO campaign:
I felt like there was always such a high energy at the shoot. Everyone on set was proud to be a part of what we were creating. The studio itself looked like a children’s room - so many props were available. It felt very free. That was an amazing experience. The way we were directed made me feel very comfortable and I think we were all just toying around in a big room. Devon and I in front of the camera, the TOILETPAPER team behind it.
About Devon Aoki:
It was very nice to work with her. She is very professional and I enjoyed observing her while she was on set. The way she moved and played with the camera: very subtle movements that translated amazingly on screen.
His playlist on the shoot:
A tribe called Quest - People’s Instinctive Travels and the Paths of Rhythm.
King Crimson - In the Court of the Crimson King
Two very different styles of music, yet both are having a big jazz influence. Amazing!
Favorite visual of the campaign:
It's an amazing story and difficult to favor a particular picture. But the shot where the garments seem to explode off our bodies is just incredible - it's so loud and energetic, I can almost hear the P-E-N-G!
Food has always been part of the KENZO lifestyle, so we couldn't resist asking the TOILETPAPER team for their favourite recipe of the moment. April Fool's Day has sadly passed but at KENZO, we like to surprise our friends and family all year round. Enjoy making TOILETPAPER's 'Chocolate mortadella'!
White Chocolate (sugar, cocoa butter, powdered milk, soy lecithin)
Sicilian Bronte pistachios
Food coloring E129 (red)
The product may contain copious amounts of gluten and nuts.
Melt and temper the chocolate into squidgy discs.
Place the chocolate discs on acetate paper and grease them lightly with a brush.
Cut the pistachios in to halves and dispose of them into the chocolate.
Taking great care not to stain the pistachios, dye the areas of chocolate with the red food colouring. Let the slices cool and then package them.
An ideal snack for vegetarians looking to be corrupted.
Soon available on www.toiletpapermagazine.org
Young MC - Bust A Move
Tone-Loc - Funky Cold Medina
Carly Simon - Why
Inner City - Big Fun
808 State - Cubik Olympic
A Guy Called Gerald - Voodoo Ray
Alan Vega - Jukebox Baby
Cameo - Candy
Sly & The Family Stone - Family Affair
Hall & Oates - I Can't Go For That
Chemise - She Can't Love You
Apollonia 6 - Sex Shooter
B.V.S.M.P - I Need You
Sigue Sigue Sputnik - Love Missile F1-11
Sheila - Spacer
Cheri - Murphy's Law
Flying Lizards - Lovers And Other Strangers
KENZINE: The Fall/Winter campaign 2013 was an outright success and many people suggested it was one of the strongest of the year… Not bad for a first campaign as a team! According to you, what does it take to create a great campaign and make a difference?
Toiletpaper team: Toiletpaper images are made of simple images: it’s something you can easily describe during a dinner with friends, but without being able to completely explain that uncanny feeling it creates in your stomach. Same thing for the campaign: it probably worked well because of its way of treating the familiar as unfamiliar and vice versa.
K: what are the key elements you need when you create a campaign for KENZO?
TP: We’re not sure if there are key elements, because every change is good for creativity, and every habit is probably not. We believe that KENZO is a brand that fits our ideas and our vision of beauty like a glove. It's as simple as this.
K: The first time you shot for KENZO, the set was a bit crazy with the two horses, the kittens and Humberto’s mask... This time, was it more serious?
TP: As we said before, we like to change a lot from time to time… It had nothing to do with seriousness, since those huge plastic fishes were like a punch in the eye of tastefulness, weren't they?
K: What was the initial brief from Carol and Humberto?
TP: It’s a strange feeling: it is really hard to recall how it started when the work is finished… We probably talked about monastery and Orient, and some music also… But in the end, during the shooting brainstorming continues independently from where it started, as a Chinese whisper.
K: What was the inspiration? A bit of Hokusai? Film Noir? Mythology? Surrealism?
TP: If you want to come with a good recipe, you need to mix together a lot of ingredients, but none of them should cover the others. Just remember that in our dishes what looks tasty and yummy usually is also lethal.. Try it at your own risk!
K: Did you start with drawings, mood boards, collages?
TP: Basically mood boards and collages, but we must admit that the hardest side of working with us is probably that you’ll never know what to expect until you’re on shooting phase: that’s the moment where great ideas spring like frogs in a pond.
K: Who does what inside the TOILETPAPER team during the photo shoot?
TP: There are some phases of the work while we discuss all together, these sharing moments are fundamental for the shooting phase. Then naturally we begin to outline the roles more and more. Maurizio, is a kind of a deus ex machina who always manages to keep the right distance from the images, to criticize them in a neutral manner. Pierpaolo has this ability to improvise and reinvent, changing a comma or a whole set, even things that were already established. Micol is the aesthetic eye, and she knows how to tip the balance in the final stage of the number, when the cake is done and the decoration on top is missing. In any case, the territories do not have clear boundaries, and the invasion is more than welcome, because there are no fixed rules.
K: How was it like to shoot kids this time, do they allow more creativity, more craziness, more energy?
TP: We are like children too, so the feeling was not very different from what we usually get during the set.
K: You have influenced lots of different artists/photographers/designers, who influences you?
TP: A lot of artist, photographers and designers! And some very normal people as well: we are like sponges with legs: we go around, see things that affect our imagination and absorb them… That’s why it’s not so easy to go back to the influencers.
K: What is the best advice you have ever been given?
TP: Choose a job you love, and you will never have to work a day in your life.
K: A secret you could share with us about the shooting?
TP: We brought the fish back home and keep it in an inflatable pool. It’s still there in our office
K: What are your favorite pieces from the Spring/Summer collection and why?
TP: We liked everything so much we couldn’t make a choice, really!
K: What do you share with KENZO in terms of values, in terms of aesthetic?
TP: We both are colorful and do not take ourselves too seriously… That’s the secret to stay mentally young and creative.
K: Why is it important to be irreverent?
TP: Because otherwise you’re already dead.
Her American, European and Asian roots as well as her striking doll-like face led to her rise as one of the most unique-looking and beloved top models. For this campaign, we rediscover a siren in a surreal universe of striking colors.
Last night, KENZO friends and family were celebrating the Fall/Winter 2014 women's show at the Rex Club.
The Misshapes, Yu Masui, Cedric Rivrain, Michael Mayren, Rila Fukushima, Nicolas Gaudin, Pierpaolo Ferrari, Jonathan Friedman, Justin Wu, Kiddy Smile, Pablo Olea, Yvan Rodic, Jessica Alba, Clara 3000, André, Mademoiselle Yulia, Olympia le Tan or Mary Faline to name a few enjoyed a pop and house set by Dactylo with Carol and Humberto, followed by Jungle duo and a live by Katy B!
Today, our throw back Thursday comes from Denise Lai, blogger and founder of SUPERWOWOMG and her KENZO logo sweatshirt from 1994. Twenty years ago!
She explains: "My mom always dressed me and my little sister like twins since we were so close in ages (just 14 months apart!). Of course we had to be in matching KENZO ENFANT sweaters for our yearly new year's eve party back in 1994!"
MOOD OF THE WEEK #24: HOMELAND
Whenever we tell people who haven't seen Homeland how much we love it, saying it's an amazing drama/thriller about the CIA, we can't help but notice some surprised looks. But the show, starring the lovely Claire Danes, is so much more than that.
Sure, it shares the same basic premise as 24, where CIA agents fight terrorists at home and abroad, and it's absolutely thrilling. But the show is really a meditation on the human condition, where seemingly real people with fully-fledged out lives and back stories grapple with the complexities of life. Claire Danes's character is constantly fighting herself for mental stability as hard as she has to fight terrorists and her own superiors in the CIA, while the lines between good and evil are constantly blurred and redrawn out of confusion, desperation, and love. Last week Claire Danes won a well-deserved second consecutive Primetime Emmy for Best Actress (congratulations, Claire!!), and season 3 of Homeland premiered in the US last Sunday, so if you haven't seen it yet, get caught up in time for next Sunday's new episode!
ALL EYES ON US: #3 - Eye of Providence
The Eye of Providence is one of the most commonly seen eye symbols in the world.
Instantly recognizable in the western world, it's usually thought to represent the all-seeing Eye of God, watching over the world. Originally depicted simply as an eye appearing in the sky, often surrounded by clouds and rays of light, it is thought to have been adopted from the Egyptian Eye of Horace. It soon evolved from eye-in-the-sky into it's most recognizable form, surrounded by a triangle. In Christianity the three points of the triangle usually represent the Holy Trinity, but the triangle can also be seen as all or part of a pyramid, signifying strength and unity, with the eye watching over those necessary qualities. There are many examples to be seen in modern use, such as on the United States one-dollar bill, where it's pictured as the final piece of an incomplete pyramid, or radiating across the Estonian 50 krooni bill. The Eye of Providence was long used as a symbol among Freemasons, and because of this and it's use in the United States government, it has long been the subject and evidence of many conspiracy theories.