HOW TO EAT FISH IN A SUSTAINABLE WAY
Today, we share a couple of rules to follow if you want to eat fish in a sustainable way and help us fight overfishing!
When buying seafood, make sure to always find out where it comes from (local is not necessarily sustainable). Once you know where it is from, follow a guide like MCS fishonline in UK or Monterey Bay Seafood Watch in US or WWF seafood guides in other countries. They are great sources of reliable information and referencing.
You can also download personal guides to your phone, computer or purchase mini pocket guides to have on you in person when visiting a restaurant or the supermarket. If you want to find out which restaurants are making efforts to conserve wild fish stocks in UK, France, Spain, US, Belgium and Switzerland then visit www.fish2fork.com
However, trying to find out as much about origins is an excellent habit to get into just to show the fishmonger, retailer or restaurant that you want to see if they know or care. Get in the habit of asking for more detailed information on origins of seafood to appear on labels in shops or on menus!
Ask for more details on method of catch to appear on labels in shops or on menus. It is your consumer’s right to know! You should not eat anything that is rated 5 on the MCS fish to avoid red list of species, on Monterey Bay list of species to avoid and WWF red lists too. Examples of species you will find in these red lists include: European Eel, Bluefin Tuna from Med/Atlantic sources, North Sea Cod, Orange Roughy and all deep sea species and Whitebait.
Variety is key. Eat different species of fish to ease the pressure on the big favourite species like Cod, Tuna and Prawns.
Help us fight overfishing by spreading the word! Act Now!
To see how our charity of choice Blue Marine Foundation helps protecting our oceans visit: www.bluemarinefoundation.com
The decline of the oceans is the world’s largest solvable problem but with decisive action and support, over the next 20 years, this crisis can be reversed. We listed a couple of facts you should know about overfishing. Spread the word!
1. In 2013 UK Sea Bass stocks were at their lowest level in 20 years
2. A quarter of the world’s sharks and rays are threatened with extinction
3. 107 species of rays are classified as threatened
4. Whales, dolphins and porpoises are threatened by over-fishing
5. Pirate fishing accounts for an estimated 20% of the world’s catch and as much as 50% in some fisheries
6. More than 85% of the world's fisheries have been pushed to or beyond their biological limits and are in need of strict management plans to restore them.
7. More than 40 species of marine fish currently found in the Mediterranean, could disappear in the next few years
8. Currently, 63% of fish stocks in the Atlantic are over fished.
9. 82 percent of fish stocks in the Mediterranean are over fished.
10. North Sea cod reach spawning age at around four years old. The average age of cod caught in the North Sea is 1.6 years.
11. Scientific estimates suggest that 93% of North Sea cod are caught before they can reproduce
12. The EU fleet is estimated to have the capacity to fish two to three times the sustainable level
13. Overfishing occurs when fish and other marine species are caught faster than they can reproduce
14. Since 1950 one in four of the world’s fisheries has collapsed due to over-fishing
15. In 1938 we landed over 5 times more fish than we do now
16. All species of marine turtles are either critically endangered or endangered.
17. Over-fishing costs the world over $50 billion dollars each year
18. The biomass of large fish in our oceans is only about 10% of what it was before the 1900s
19. For every kilo of shrimp trawled, an estimated 20 kilos of by-catch can be produced which is often thrown overboard, dead
20. Over one hundred million sharks are being killed each year
Photographer: Laetitia Hotte
Assisted by Yannick D'Orio
Set Design: Camille Lebourges
Make Up: Anthony Reel
Hair: Kazuko @ Sybille Kleber
Style: Annabelle Lacuna
Assisted by Jacquelyn Wellington
Models: Eleonora @ Viva et Max @ Bananas
MESSAGE FROM CAROL AND HUMBERTO
"We are delighted to announce a highly committed partnership with marine protection specialists the Blue Marine Foundation (BLUE). Born and raised in California and living in close proximity to the beach and ocean, the protection of all marine life has always been a cause extremely close to our hearts. And with a Spring-Summer Collection for 2014 borne of a maelstrom of oceanic inspirations, we have made it our joint mission to assist in the fight against marine pollution, overfishing and destruction of marine life, through partnering with one of the strongest teams of conservationists today.
The decline of the oceans is the world’s largest solvable problem and with decisive action and support, over the next 20 years, this crisis can be reversed. BLUE, which was established in 2010 by the team behind the award-winning documentary ‘The End of the Line’, is dedicated to actively and effectively protecting 10 per cent of the world’s oceans by 2020 through establishing a network of marine reserves and innovative private sector solutions. Already, the charity has brokered the creation of major marine protected areas in locations including the Chagos Archipelago in the Indian Ocean, the largest fully protected marine reserve in the world and Turneffe Atoll on the Caribbean coast of Belize, being the largest unprotected fragment of the world’s second largest barrier reef. Before BLUE was born, only 1% of the oceans were protected. Today, this figure has doubled to 2.8% but more needs to be done. BLUE is working hard to ensure our oceans are no longer out of sight and out of mind, but that future generations can appreciate their beauty, and enjoy a sustainable fish supply, for years and years to come.
We were eager to partner with a visionary organization that spoke about how we could live in harmony with the ocean. As we researched different charitable associations, we discovered BLUE to be the perfect match. We wholeheartedly support their mission in creating sustainable fishing and creating marine reserves. We are extremely excited about this long term partnership between KENZO and BLUE and hope to create more and more awareness to this issue.”
Carol Lim & Humberto Leon
BLUE’s mission statement is the active and effective protection of 10% of the world’s oceans by 2020, delivered through a network of marine reserves and private sector led solutions in the sea.
To financially assist the Blue Marine Foundation with all their endeavours, KENZO has launched a line of unisex sweaters and tee-shirts with the slogan “No fish no nothing”. The pieces will be sold in KENZO stores, at Kenzo.com (click here to discover the capsule collection for women and for men) and other participating retailers.
"a wholly cinematic experience" BY ALICE CAVANAGH
"There was a distinct chill in the air in Paris this morning, but showgoers kept warm outside the show venue by sipping on cups of black coffee from KENZO coffee mugs. Inside, the scene was set up with wooden structures center stage and graphic markings on the runway. This was an imagined industrial community complete with tin roofs and raw interiors.
Continuing their love for all things Americana this season Carol and Humberto looked to the Pacific Northwest drawing from the region’s industrial work culture and majestic scenery. As such, the KENZO Fall Winter 2014/2015 man they envisaged is a hard-working, yet elegant, man. His uniform is comprised of well-tailored suiting, cosy knitwear, cropped jackets and voluminous pea coats. There were also the essential chunky safety boots and clogs that channelled an urban lumberjack — if ever there was such a thing.
“We wanted to showcase the industrial side of America,” said Humberto of the collection, once the show had wrapped. “Everything is about function; there is that culture or idea that you make clothing for a specific purpose. We really wanted to explore that functionality and thought that there could be beauty and elegance found in the ordinary.”
Of course there was nothing ordinary about the collection, which, in true KENZO style saw a twisted take on traditional ideas. An everyday fabric concept like plaid was turned on its head and reproduced as a digital print, the checks glowing vividly like electrical wiring. Likewise a motif that was featured as both a print and as a jewellery design saw “creatures” being constructed from the essentials found in a workers toolbox: nuts, bolts and nails. Cable knits, a staple for working life in the Northwest, were laminated and featured in an acid lime colour that was reminiscent of the glow of a safety vest.
With the exception of this supercharged hue, the palette for the collection was mostly earthen tones —rich browns in shades of espresso and chocolate, deep blues, grey, charcoal, and to throw things off centre a little, lilac purple. “The brown tones were a starting point for us,” said Humberto. “It was a colour that we have a love/hate relationship with, I really wanted to embrace that colour and its potential elegance and beauty.”
The landscape imagery featured on some of the final outerwear looks broke up the palette nicely. Picturesque scenery featuring trees, a flowing river, the silhouette of a mountain range, and a glowing moon, were rendered in appliqué on a leather bomber jacket and a long tailored coat. Inspired by the panoramic views in the Northwest, in the cowboy country states like Montana and Idaho, these images were unexpectedly cast in cool, midnight tones. The overall effect was a slightly darker mood Kenzo, and the eerie soundtrack by New York musician Fatima Al Qadiri made the show a wholly cinematic experience".
THE SET ON KENZO MENS SHOW FALL/WINTER 2014
The decor of the KENZO fall-winter 2014 menswear show plays on ambiguity.
Once again we are in America, but this time we are far from the sun-drenched Pacific coast of the Spring/Summer collection.
Carol and Humberto take us to a wealthy suburb, a backdrop that is constantly rejuvenated by the American imagination and teeming with contradictions. These buildings set the scene for the collection because, like these neighborhoods, the collection is also multi-faceted. Seemingly conventional, with its clean, straight tile prints, the collection also contains secrets. Things are not always what they look like...
FRONT ROW AT KENZO FALL/WINTER 2014
Friends and family came out in force to see the Fall/Winter 2014 men's show yersterday.
Backstage at kenzo fall/winter 2014 for men
Once again, Anthony Turner (hair stylist) and Aaron de Mey (make up artist) did their magic on the KENZO men's show Fall/Winter 2014!
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Photography : Laetitia Hotte
Assistant : Yannick D'Orio
Style : Annabelle Baldero Lacuna
Hair : Jonathan Geimon @Airport, using Bumble and bumble
Make up: Christopher Kam @Airport
Olga and Dasha @Silent models
NO FISH NO NOTHING
The protection of marine life is essential for the development of all life. To financially assist the foundation in its efforts to alleviate the pressure on the world's oceans due to overfishing and pollution, KENZO has designed a line of men's and women's sweatshirts and tee-shirts. The garments which will arrive in-store in January, will be sold in KENZO stores, www.kenzo.com and select retailers worldwide.
Some of the many fish that are under threat due to overfishing include: Bluefin tuna, Atlantic halibut, steelhead trout, marlin, Goliath grouper, Atlantic cod, pikeminnow, smalltooth sawfish, Atlantic sturgeon, silver shark, wild common carp, Atlantic swordfish, sailfish, black cod, red snapper and orange roughy.
Learn more about the foundation in this video.