MOOD OF THE WEEK #17: BRING THE NOIZE - Kenzine, the Kenzo official blog

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Daniel Sannwald is a German photographer and director based between London and Munich. He directed a very colorful neon video for M.I.A's new single "Y.A.L.A" where she wears a KENZO Lotus Eyes dress and KENZO jewelry by Delfina Delettrez. He talks about his collaboration with the artist and the magazine...

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"I really like working with M.I.A.  I met her first for her album artwork shoot a while ago. A lot is based on trust and mutual appreciation for each others work. We both really enjoyed working together and thought it could be cool to do a video one day. I was very happy when the i-D x Kenzo x MIA project came up. The brief was very open and was a dialogue between i-D, M.I.A and I. She is quite a free spirit and changed the song 3 times before the actual shoot. I quite love her for that as she works very much with her instincts and so do I. It was a bit stressful to pull a video together in such little time, but I am very happy with the end result. I wanted to create a visual story rather then a narrative based piece. The idea was to create a psychadelic trip and a lot of colours! As we worked with a visual journey the track gave us the speed of the edit and how we used and applied certain effects. We also tried to pick the looks which worked best in the UV light. It's nice how the clothes start glowing in some parts of the video! 

MIA has a very strong vision, something I think is very rare these days with some artists.  She wants to make sure that the work resembles her artistic message. However, she has always seen this as a collaboration between the two of us and luckily both our creative visions are very close to one another".
 
 

 

To celebrate the inauguration of their new website at i-D.co, i-D the iconic British fashion and lifestyle publication has joined with KENZO in commissioning the official video for critically acclaimed recording artist M.I.A’s new release “Y.A.L.A” (You Always Live Again). The song is the latest offering from M.I.A’s album “Matangi.”

 

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The video, directed by Daniel Sannwald, sees M.I.A as a golden goddess wearing garments and jewelry from KENZO’s FW 13 Collection. M.I.A can be seen wearing a custom KENZO jacquard jacket with the temple eye motif and a pair of Delfina Delettrez for KENZO eye ribbon earrings.

This is the second time KENZO has worked with M.I.A on a project. The fashion brand previously collaborated with the artist to create the music for its Fall/Winter 2013 women’s show, held at La Samaritaine in Paris in March 2013.


For more information on i-D visit i-D.co
For more information on M.I.A visit http://www.miauk.com/matangi

Everyone at KENZO has been clamoring for some new music by our friend MIA. We've been on the edge of our seats for her new album since "Bad Girls" dropped last year, and were beyond honored (and ecstatic) to have her make a mix featuring new music for our runway show last March. 

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Yesterday MIA gave the world a new preview of her upcoming album, part of which was on the mix she made for us last march, but with new beats and new hooks. This new track "Bring the Noize" was produced by Switch and Surkin, who also produced "Tiger Rhythm" for KENZO on the Tiger Fever video.

The song will be featured on her new album Matangi, coming out in the Fall. We can't wait to hear this on the dance floor!