Spring/Summer 2015 - Kenzine, the Kenzo official blog

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The Spring/Summer 2015 collection enjoys reinterpreting Paris from a postcard point of view, while the Torn Paper print represents the insider's view of the city. The pattern evokes billboards that fill the streets and metro stations. Ads are placed on top of each other and strips are torn away as the weeks go by leaving a heterogeneous collage of spreads randomly put together.

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Like these posters, the Torn Paper print superimposes the different patterns of the season. A first layer appears: some orange and pale green Dots and Logo. And then, a piece of Breton Stripes hides the Badges pattern with the Eiffel Tower and the Statue of Liberty. A brand new print alluding to Paris and all its aspects.  

Dots are inherited from the French swinging sixties, when fashion from the streets became mainstream, creating a complete revolution in the wardrobe and expressing the contestation of youth.
 

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The Spring/Summer 2015 KENZO collection reinterprets the extremely creative era and celebrates the independent woman born in the sixties. This retro-futuristic influence can be found in the silhouettes and the prints: geometrical mini A-line skirts, sack dresses and of course dots of all sizes!

Set on a navy dots pattern, the Badges print celebrates two icons of the city: the Eiffel Tower and The statue of Liberty.

 

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The Eiffel Tower was added to KENZO logo by Carol and Humberto as a fun and obvious reference to the house’s French origins and it now comes back every season. Our second icon of the season is the Statue of Liberty. And only very few people know it but the Iron Lady (in a smaller version) is also facing the Seine River, melting into the Parisian landscape. This season, those symbols are two elements of the same idea: an outsider view of Paris that twists the Parisian clichés.

Last chapter of our Spring/Summer 2015 campaign with our KIDS visuals. TOILETPAPER imagined a futuristic origami 3D world where our two KENZO KIDS play with dinosaurs, skate mini planets and swim in the waters of secret islands!

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Let's follow up with the second part of our Spring/Summer 2015 campaign by Toiletpaper where once again there's some kind of magic in those images!
This time, our two heroes walk on the ground of a ghost retro-futuristic city, grab buildings and asteroids with their hands and set up puppet shows with our jewelry!

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We are happy to present our 4th collaboration with TOILETPAPER for our Spring/Summer 2015 campaign. Today, we're unveiling the first two visuals but stay tuned as we will present the whole campaign this week on kenzo.com.

 

 

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The KENZO Spring Summer 2015 campaign reflects the combination of bright and futuristic inspirations from the KENZO men’s and women’s Spring- Summer 2015 Collections.  To imagine the new KENZO world, Creative Directors Humberto Leon and Carol Lim once again called on the talents of TOILETPAPER, a collective composed of artist Maurizio Cattelan, photographer Pierpaolo Ferrari and art director, Micol Talso.


Set in a graphic and modern cityscape, the team wanted to convey an optimistic utopia and also to provide an element of surprise in the images.  The viewer witnesses at once something instantly recognizable and familiar but upon closer reflection records an observation into the unknown.


For us, TOILETPAPER were an obvious choice for us to work with on this project.  The strength and impact of their work is often in the most subtle visual tricks which become more powerful the longer you are exposed to them.


 

Models: Mona Matsuoka & Qing He


For more information on TOILETPAPER.

KENZO wishes you a happy 2015 full of energy, light and optimism!

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Click here to discover how the year will start at KENZO!

Kenzine takes you backstage at our women's Spring/Summer 2015 show with a series of photographs shot just before the models walked down the runway. We discover our girls in full preparation, hair styled by Anthony Turner and make up by Lucia Pieroni. For the final touch, Naomi Yasuda used the tones of the collection and she nailed it!

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Street looks are almost as inspirational as runway looks! And our friends Caroline Issa, Cup of Couple, Justin O'Shea and Veronika Heilbrunner, Olivia Merilahti (The Do), Yu Masui, Susie Bubble and the rest of them wear KENZO like no one else.

 

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Yesterday morning, somewhere in a futuristic landscape set in a skatepark, the KENZO family was front row to attend the women's Spring/Summer 2015 show

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Italian blogger Chiara Ferragni.

The editor of W Magazine, Stefano Tonchi.

The founder of the house of KENZO, Kenzo Takada.

Journalist Alexandra Golovanoff.

Sarah Andelman of colette.

Photographer Fabien Baron.

Susunna Lau of Style Bubble and Caroline Issa of Tank Magazine.

Godfrey Deeny of Le Figaro and Pierre-Yves Roussel of LVMH.

Justin O'Shea of My Theresa.

Journalists Melinda Triana and Alexandra Golovanoff with the founder of KENZO, Kenzo Takada.

Fashion consultant Julie Gilhart.

Humberto's mother, Wendy Leon.

The Misshapes.

Our creative directors Humberto Leon and Carol Lim with Kenzo Takada, founder of the house.

Humberto Leon and Carol Lim.