THERE IS NO PLANET B AT THE KENZO SPRING/SUMMER 2015 SHOW - Kenzine, the Kenzo official blog

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Dots are inherited from the French swinging sixties, when fashion from the streets became mainstream, creating a complete revolution in the wardrobe and expressing the contestation of youth.
 

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The Spring/Summer 2015 KENZO collection reinterprets the extremely creative era and celebrates the independent woman born in the sixties. This retro-futuristic influence can be found in the silhouettes and the prints: geometrical mini A-line skirts, sack dresses and of course dots of all sizes!

Set on a navy dots pattern, the Badges print celebrates two icons of the city: the Eiffel Tower and The statue of Liberty.

 

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The Eiffel Tower was added to KENZO logo by Carol and Humberto as a fun and obvious reference to the house’s French origins and it now comes back every season. Our second icon of the season is the Statue of Liberty. And only very few people know it but the Iron Lady (in a smaller version) is also facing the Seine River, melting into the Parisian landscape. This season, those symbols are two elements of the same idea: an outsider view of Paris that twists the Parisian clichés.

Last chapter of our Spring/Summer 2015 campaign with our KIDS visuals. TOILETPAPER imagined a futuristic origami 3D world where our two KENZO KIDS play with dinosaurs, skate mini planets and swim in the waters of secret islands!

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Let's follow up with the second part of our Spring/Summer 2015 campaign by Toiletpaper where once again there's some kind of magic in those images!
This time, our two heroes walk on the ground of a ghost retro-futuristic city, grab buildings and asteroids with their hands and set up puppet shows with our jewelry!

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We are happy to present our 4th collaboration with TOILETPAPER for our Spring/Summer 2015 campaign. Today, we're unveiling the first two visuals but stay tuned as we will present the whole campaign this week on kenzo.com.

 

 

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The KENZO Spring Summer 2015 campaign reflects the combination of bright and futuristic inspirations from the KENZO men’s and women’s Spring- Summer 2015 Collections.  To imagine the new KENZO world, Creative Directors Humberto Leon and Carol Lim once again called on the talents of TOILETPAPER, a collective composed of artist Maurizio Cattelan, photographer Pierpaolo Ferrari and art director, Micol Talso.


Set in a graphic and modern cityscape, the team wanted to convey an optimistic utopia and also to provide an element of surprise in the images.  The viewer witnesses at once something instantly recognizable and familiar but upon closer reflection records an observation into the unknown.


For us, TOILETPAPER were an obvious choice for us to work with on this project.  The strength and impact of their work is often in the most subtle visual tricks which become more powerful the longer you are exposed to them.


 

Models: Mona Matsuoka & Qing He


For more information on TOILETPAPER.

KENZO wishes you a happy 2015 full of energy, light and optimism!

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Click here to discover how the year will start at KENZO!

Kenzine takes you backstage at our women's Spring/Summer 2015 show with a series of photographs shot just before the models walked down the runway. We discover our girls in full preparation, hair styled by Anthony Turner and make up by Lucia Pieroni. For the final touch, Naomi Yasuda used the tones of the collection and she nailed it!

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Street looks are almost as inspirational as runway looks! And our friends Caroline Issa, Cup of Couple, Justin O'Shea and Veronika Heilbrunner, Olivia Merilahti (The Do), Yu Masui, Susie Bubble and the rest of them wear KENZO like no one else.

 

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Yesterday morning, somewhere in a futuristic landscape set in a skatepark, the KENZO family was front row to attend the women's Spring/Summer 2015 show

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Italian blogger Chiara Ferragni.

The editor of W Magazine, Stefano Tonchi.

The founder of the house of KENZO, Kenzo Takada.

Journalist Alexandra Golovanoff.

Sarah Andelman of colette.

Photographer Fabien Baron.

Susunna Lau of Style Bubble and Caroline Issa of Tank Magazine.

Godfrey Deeny of Le Figaro and Pierre-Yves Roussel of LVMH.

Justin O'Shea of My Theresa.

Journalists Melinda Triana and Alexandra Golovanoff with the founder of KENZO, Kenzo Takada.

Fashion consultant Julie Gilhart.

Humberto's mother, Wendy Leon.

The Misshapes.

Our creative directors Humberto Leon and Carol Lim with Kenzo Takada, founder of the house.

Humberto Leon and Carol Lim.

As we stepped inside the skate park in a far out northern suburb of Paris, it was all too easy to think that Carol Lim and Humberto Leon would be defaulting to sub-culture and go hard on skate. Instead, the skate park with its undulating concrete waves and steps provided the perfect blank canvas for huge LED screens to be erected. 

 

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On the screens, with a background of gradiated neon colours we saw a curious face tilting her head towards us, as she spoke.  “Welcome to Kenzo SS15.  KENZO would like to remind you there is no planet B. Please protect what is precious.”  Her name was Knola (all-knowing, all seeing?) and she is a real person despite the avatar appearance. Somewhere backstage, someone mysterious was making all of those facial expressions and movements come to life.  She’s quintilingual and a global citizen, and as her voice vaulted from English to Chinese to Japanese to French to Arabic, we realised it mirrored the way we live our 21st century lives today, traveling from one place to another in what feels like a much smaller world.  It also reflected how Lim and Leon are themselves global citizens, splitting their work between New York and Paris, traveling to other cities in between for KENZO and Opening Ceremony and now both with kids, their thoughts turned to the future - a positive one at that.  “We were really into this optimism for the future,” said Leon after the show.  “It's a future that's very close to us, not a space age future.  We wanted to think about what that meant.  We're definitely embracing technology and looking what is our vision for the future - cleanliness, purity, the right energy and about being responsible.”  Carol further pondered: "How do we play our part in this?”

For Lim and Leon’s part, they decided to imbue KENZO SS15 collection with a free-your-mind attitude as they looked towards the future.  We whizzed through flashes of New York, Tokyo, a Californian wave and sunsets on the screens accompanied by Disclosure’s special soundtrack mix, which included the breakout track White Noise.  How would Knola dress?  She might be KENZO’s avatar but she’s also an appropriate vision for humanity in the future as we speed towards a world where physical boundaries, ethnic background and language barriers become irrelevant.  We might all be like Knolas in the future.

 

Every silhouette swooshed and moved as the Knolas of our times get kitted out in giant skate trousers and giant zip-up jackets.  She’s not a skater girl as we know her. Aerated mesh and geometric lace in the brightest of whites were cut into elongated shirts and trumpet skirts, mimicking air streams in the sky. Technical knits and pinstriping drew lines on the body in relaxed athletic-inspired silhouettes.  There was a chill-down raver vibe when we saw the looks were accessorised with organic moulded leather kitten heels and pool slides with naturalistic cut-outs, rubber handled net bags and sci-fi cyborg sunglasses. Optimistic abstract prints in pastel pinks and blues, highlighted the euphoric element in the collection.  They emerged on oversized shirts and wide and loose trousers with side splits and mesh vests and swinging skirts.  The final effect as models took their positions next to the Knola on the screen was an uplifting vision for the future.  Machine, hand-made craftsmanship (as seen in the fabrics) and freedom in what we do or wear, standing side by side in solidarity.

On the screens, in between flashes of cityscapes, you could also see the movement of machinery.  We’ve been conditioned in the last century to fear dystopian futures where machines take over our lives.  But what if it doesn’t have to be this way?  Lim and Leon are enthusiastic embracers of technology and they expressed that solidly with this collection and show set-up.  It’s a refreshing change up from the usual doom and gloom about what dark places social media and technology are taking us.  They’re looking forward, not by dwelling on the past but reacting to what’s going on around them.