Last year, Asia was the inspiration for the collections and for 2014, our adventure takes us to the West Coast of the United States. This Summer, we are driving through California taking in its sundrenched landscapes - both urban and coastal - and in Fall, we'll head up North to the rainy, mysterious cities of the Pacific North-West.
Meet Paul Boche: our model of the season
Our male model for the campaign is Paul Boche. He was born in a small, quiet and quaint city called Eisenach in Germany and is 26 years old. Everything started when he was scouted in the streets of Berlin and he has become since then one of the most talented model of his generation. He has been living in NYC for 5 years.
Tokyo for the old Japanese traditions mixed with a westernized influence.
Paris because everything is so “grand”.
Hong Kong for the skyline.
Berlin because it's my home town, but Berlin is such a "young" city. The wall came down only 24 years ago, and Berlin has been creating its own, new identity since then. A very interesting place.
My wardrobe consists of a mix between designers and vintage. I mostly wear darker colors, lots of black and grey. But can also be seen wearing purple leather trousers sometimes. I am more casual at the moment. I love sneakers. But I also enjoy dressing up and looking very chic.
Hiking, camping, fishing… I also have a passion for cooking and then I eat everything I cook! And jazz music.
My middle name is Maximilian. It is my first name as per birth certificate. So technically people are supposed to use this one… But not even my mum calls me by that name.
About the KENZO campaign:
I felt like there was always such a high energy at the shoot. Everyone on set was proud to be a part of what we were creating. The studio itself looked like a children’s room - so many props were available. It felt very free. That was an amazing experience. The way we were directed made me feel very comfortable and I think we were all just toying around in a big room. Devon and I in front of the camera, the TOILETPAPER team behind it.
About Devon Aoki:
It was very nice to work with her. She is very professional and I enjoyed observing her while she was on set. The way she moved and played with the camera: very subtle movements that translated amazingly on screen.
His playlist on the shoot:
A tribe called Quest - People’s Instinctive Travels and the Paths of Rhythm.
King Crimson - In the Court of the Crimson King
Two very different styles of music, yet both are having a big jazz influence. Amazing!
Favorite visual of the campaign:
It's an amazing story and difficult to favor a particular picture. But the shot where the garments seem to explode off our bodies is just incredible - it's so loud and energetic, I can almost hear the P-E-N-G!
MOOD OF THE WEEK#11: KAMAKURA
Our trip to Kamakura, a sleepy little town an hour outside of Tokyo, really got us yearning for summer. It was the perfect place for a little preview of the summer to come, without that blazing heat!
The town of Kamakura is located right on the beach, but if you walk just five minutes up the road you can find a beautiful temple with a statue of Buddha so big you can climb inside it. The statue is famous for being built to be able to sway back and forth without breaking in an earthquake, which has allowed it to stand in Kamakura for over seven hundred years. When we went early this week, after climbing the buddha, we got to eat at one of the amazing soba restaurants in town and then walk down to the beach to fly koi and Hello Kitty kites while drinking some of their famous local beer. It's not quite warm enough to swim yet, but that didn't stop wind surfers in wetsuits and some of the more adventurous kids. We can't wait to go back in the real heat when we'll have no choice but to dive in!
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