Tête à tête with Daniel Sannwald
Daniel Sannwald is a German photographer and director based between London and Munich. He directed a very colorful neon video for M.I.A's new single "Y.A.L.A" where she wears a KENZO Lotus Eyes dress and KENZO jewelry by Delfina Delettrez. He talks about his collaboration with the artist and the magazine...
"I really like working with M.I.A. I met her first for her album artwork shoot a while ago. A lot is based on trust and mutual appreciation for each others work. We both really enjoyed working together and thought it could be cool to do a video one day. I was very happy when the i-D x Kenzo x MIA project came up. The brief was very open and was a dialogue between i-D, M.I.A and I. She is quite a free spirit and changed the song 3 times before the actual shoot. I quite love her for that as she works very much with her instincts and so do I. It was a bit stressful to pull a video together in such little time, but I am very happy with the end result. I wanted to create a visual story rather then a narrative based piece. The idea was to create a psychadelic trip and a lot of colours! As we worked with a visual journey the track gave us the speed of the edit and how we used and applied certain effects. We also tried to pick the looks which worked best in the UV light. It's nice how the clothes start glowing in some parts of the video!
MIA has a very strong vision, something I think is very rare these days with some artists. She wants to make sure that the work resembles her artistic message. However, she has always seen this as a collaboration between the two of us and luckily both our creative visions are very close to one another".