The campaign for La Collection Memento n°1 returns to Lanzarote with legendary photographer Hans Feurer to pay tribute to the iconic photos created in collaboration with Kenzo Takada in the early 80's.
As La Collection Memento n°1's flora and fauna prints, incendiary colors, and daring proportions take as much inspiration from Feurer’s images as they do from the ’83 collection itself, we decided to ask Feurer to return the clothes to the island and bring the story full circle.
“With La Collection Memento N°1 we introduced a new series of collections which will tell the history of the house and celebrate its rich archives.
For the first outing in this series of collections, we were drawn to one of the house’s most celebrated advertising campaigns. The advertising for the KENZO’s 1983 collection, shot by Hans Feurer challenged the boundaries of fashion and artistic imagery and gave a new and exciting individual take on KENZO’s collections.”
Carol Lim & Humberto Leon
“At the time, when Kenzo asked me to do pictures for him, he didnʼt really have a concept of how he wanted these pictures to be. I had this idea of doing extreme closeups and sort of suggesting without really showing. So I asked him how far I could go. What if I wanted to only do close-ups of womenʼs eyes? He said “if thatʼs what you want, do that”. He gave me complete carte blanche. His trust was absolute, it was really extraordinary. “