The New Logo
KENZO writes a new chapter in its history with the arrival of Felipe Oliveira Baptista as creative director at the house.
The brand's spirit remains enthusiastic, nomadic and open to the world, honoring the universe of its founder Kenzo Takada. Breathing fresh energy into KENZO's legacy, the updated brand logo features a new graphic, contributing to the very signature of each collection.
The KENZO logo, designed as a construction game, becomes a crucial part of the brand's visual identity, as its ability to be transformed leaves room for creative expression.