Fashion has been trawling trends of yore for three decades now. The 1950s to 1980s have proven rich sources of vintage inspiration. But what came before? 


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This timely compilation examines fashion from the 1900s to 1940s. Reeling through the decades, the book covers looks and postures while keeping the focus on products. This was an era in which bespoke tailoring was the order of the day: sales were in fabrics and other raw materials. The nascent role of publicity is reflected in increasingly sophisticated catalogs and advertisements, with the book serving as a crash course in applied graphic design. A surprising absence of photographs cedes place instead to illustrations and an idealized construct of the male and female model.



"Mono 82"5 - Vintage Fashion 00’s-40’s, 2011, 304 pp. Published by World Photo Press
Kenzo, 60 rue de Rennes, Paris.