KENZO IN HONG KONG - PART#1: LANDMARK - Kenzine, the Kenzo official blog

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Hello L.A.!
It was in Carol and Humberto’s hometown that we decided to celebrate the launch of our new bag, the Kalifornia, inspired by a Californian aesthetic rooted in skateboarding and rock culture with a twist of French chic.

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As you know, we love discovering exclusive places for our shows and events. After the Confucius temple in Shanghai,  we once again managed to surprise our guests with a place that none of them knew. The Berrics is an indoor skatepark where only pro-skaters are allowed to ride, located at a secret address where the skate sessions are filmed and then posted online

Our V.I.P guests including Fergie, Jessica Alba, Rose McGowan, Gillian Jacobs and Rashida Jones discovered a gigantic table decorated with candelabras and silverware, between grind boxes and quarter pipes.

The dinner was the perfect occasion for Carol and Humberto to spend time with their L.A. friends: Devon Aoki, Langley Fox, Carrie Brownstein, China Chow, Gia Coppola and Brad Goreski, around a delicious menu inspired by French gastronomy by Root of all Food collective. 

After dinner, a surprise was revealed! 

Once the tablecloth (embroidered with fish from Spring/Summer 2014 collection) was removed, the table transformed in to a skate ramp covered with KENZO stickers where four women skaters performed tricks riding back and forth right in front of the guests.

The evening came to an end under the Californian stars with a DJ set by Total Freedom and a live performance by the amazing Kelala. 

We heard that some of the Kalifornia bags watched the sun rise that night on Santa Monica beach. The perfect debut for our “locals only” new icon, symbol of California, with a touch of French elegance of course! 

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It was in the most famous club in the Bund, Unico, that our afterparty was happened. DJ Falcon, French member of the Daft Punk family, joined us between bookings in Miami and Bangkok to celebrate the beginning of a love story between KENZO and China!

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After the opening cocktail, our chinese guests (blogger and stylist Han Huo Huo, photographer Chen Man, supermodels Ming Xi and Ju Xiaowen, faifhful friends and respectively icons of our Fall/Winter 2012 and Spring/Summer 2013 campaigns) and Japanese friends (adorable actresses Rila Fukishima and Kozue Akimoto) joined Carol and Humberto for an exceptional KENZO dinner.


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Temple of Confucius (Wen Miao), great historical and cultural site of the city with a traditional decoration, illuminated by lanterns printed with our Lotus Eye, was the perfect setting for a gastronomic dinner designed by superstar chef Jereme Leung. DJ Ben Huang was performing with a guzheng player throughout the beautiful dinner. The president of KENZO and his guests spent a lot of time wondering what vegetable was used to sculpt the amazing flying tiger in the center of the table. Dj Falcon was on the verge of tasting the tail of the poor sculpted animal when Wendy - Humberto's mom - finally told us that it was a pumkin!


After a spectacular desert revealed through the smoke of a cloud, our guests extended the evening on the famous Bund, colonial historical avenue where former banks were replaced by hotels and hip restaurants with a view on the other bank buildings. Futuristic Pudong. 

Hello Shanghaï! Capital of the new world ! Last Friday, we opened our new store located in one of Shanghai’s most prestigious shopping venues, l’Avenuedesigned by Japanese architect Jun Aoki, wich just opened in the Changning districtThe store has been fitted with KENZO's latest approach to retail, which was developed by Carol and Humberto, to showcase technology merging with the brand's continued ethos of revitalization. The new experience is part of an all-immersive brand experience for customers.


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We had the chance to celebrate this opening with our friends Rila Fukushima, Xiao Wen, Kozue Akimoto, Han huo Huo and Ming Xi, all dressed in eyes, lotus or ribbons!

After the re-opening of our store at Landmark, the celebrations continued in nearby Central district. Carol and Humberto hosted a dinner at Emmanuel Perrotin Gallery, which represents Maurizio Cattelan, one of our favourite artist who's also part of the TOILETPAPER team behind our Fall/Winter 2013 advertising campaign.



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Toiletpaper’s visuals for Kenzo provided the decor, with blown-up t-shirts and poster-covered walls serving as an impromptu backdrop for photocalls by our guests, among them bloggers Cindiddy, Denise Lai and Janice Lee, and Hong Kong fashion scene figureheads Kevin Poon, Kat Yeung and Faye Tsui. 

The dinner tables decorations were inspired by the themes from our collection, with placemats and light holders bedecked in Lotus Eye, Flying Tiger and Cloud prints. All-star chef May Chow created a tasting menu of the finest in contemporary Chinese cuisine which included his specialty Bao, a burger with a Chinese bun twist. 

Our guests wasted no time in instagramming their burgers garnished with Ks and eyes for the occasion! A rousing post-dinner performance by percussionists Drumcat –probably the world’s only foxy female Korean drummer outfit complete with leather boots and salsa moves– brought the evening to an end with a bang! 

Hong Kong is a fascinating city, a unique East-meets-West melting pot and haven of fashion and fine food, famous for its jungle-meets-cutting-edge architecture and smog-choked iconic skyline. Hong Kong is also where it all started for Carol and Humberto. It was during a shopping trip here, while discovering the treasures the city yielded when they got inspired to open their own store in New York to share their finds. 

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On Tuesday night, we re-opened our KENZO store in the city’s most prestigious mall - The Landmark - and it certainly was a landmark event for us. 

Celebrations kicked off at the store, where Carol and Humberto showed the label’s Hong Kong fans around the new space, fitted out with raw concrete, aluminum structures and marble print carpets. 

The staples of our Fall/Winter collections – Cloud prints, Flying Tiger accessories, and the Eye collection (a big hit here!) – currently feature heavily in-store, and giant screens displayed looped sequences of exclusive images inspired by our key seasonal patterns for the Kenzo-clad fashionistas in attendance. 

A gaggle of TV stations outside swooped on the celebrities as they arrived, including heartthrob Ken Hung, Wyman Wong, inseparable from his black Eye sweatshirt, Edmond Leung looking angelic in a sky-blue fur coat, and Aarif Rahman, who was mobbed by fans!


The KENZO Menswear store is open every day from 10.30 a.m. to 8.00 p.m. at The Landmark (Boutique B10, Landmark Atrium) 1 Exchange Square, Central, Hong Kong