MOOD OF THE WEEK #20: PAcific Rim

We had been dying for (literally) years to see one of our favorite director's, Guillermo del Toro, new movie Pacific Rim, which opened last weekend starring our good friend and newest ad campaign star Rinko Kikuchi. 

read more

Guillermo del Toro, director of Pan's Labyrinth, created an incredibly fun homage to our favorite Japanese giant-monster and giant-robot movies and anime from the 70s, 80s and 90s, like Godzilla, Ultraman and (one of our favorites) Neon Genesis Evangelion. The scale of the action and the beauty of the world del Toro creates in this movie really captures the magic and excitement of its inspirations, and updates it with amazing special effects and really beautiful art direction. We're so proud of our girl Rinko's performance ("the emotional core", according to NPR's review!) and highly recommend it for an unbeatably exciting afternoon!