SNEAK PEEK: THE NO FISH NO NOTHING DIGITAL POP UP STORE
For one week only, from March 21 to 27 2014, a digital window with a giant digital aquarium offers the opportunity to join KENZO and BLUE in their fight against overfishing and development of marine reserves of our planet.
A tactile screen allows buyers to browse and buy the garments and accessories from the No Fish No Nothing line for women and for men. Each selection will give birth to a digital fish that will enrich the aquarium.
You can also support this cause and add a fish with your name by taking a photo of the store and posting it to Instagram using the hashtag # NoFishNoNothing!
NoFishNoNothing Digital Pop Up
11 rue Debelleyme
From March 21 to 27
Opening hours : 7am-1am
Spread the word!