SNEAK PEEK: THE NO FISH NO NOTHING DIGITAL POP UP STORE

KENZO is happy to announce the latest installment in its collaboration with the Blue Marine Foundation (BLUE): a 'No Fish No Nothing' digital pop up store, in Paris.

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For one week only, from March 21 to 27 2014, a digital window with a giant digital aquarium offers the opportunity to join KENZO and BLUE in their fight against overfishing and development of marine reserves of our planet.

A tactile screen allows buyers to browse and buy the garments and accessories from the No Fish No Nothing line for women and for men. Each selection will give birth to a digital fish that will enrich the aquarium.
You can also support this cause and add a fish with your name by taking a photo of the store and posting it to Instagram using the hashtag # NoFishNoNothing!

NoFishNoNothing Digital Pop Up
11 rue Debelleyme
75003 Paris
From March 21 to 27
Opening hours : 7am-1am

 

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