FLOWER OF THE SEASON: LILY OF THE VALLEY - Kenzine, the Kenzo official blog

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Time for the last spread of our fashion story on the Psychedelic Forest print by Laetitia Hotte!

Images: Laetitia Hotte
Assisted by : Yannick D'Orio
Models: Héléna and Nathalie @ Sport Models

At KENZO, we really like natural patterns twisted with a graphic touch and that's why we are really keen on offering you this flower of the season : the lily of the valley.


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In France, on the first of May, people usually present the first lily of the valley of the season to their loved ones. The national custom started on May 1, 1561, when King Charles IX of France received it as a lucky charm. He decided to offer a sprig of the flower to the ladies of the court, each year. At the beginning of the 20th century, it became custom to give the flower, a symbol of springtime, on May 1.

Image: H. Zell