KENZINE: Which was your favorite letter to illustrate? Why?
Toni Halonen: This far my favorite has been letter ‘I’. It was fun to mix KENZO's aesthetics with elements from iconography.
K: Which word would you like to hear used more?
T.H.: Lentokonesuihkuturbiinimoottoriapumekaanikkoaliupseerioppilas. Thats the longest word in the Finnish language. It translates as ‘airplane jet turbine engine auxiliary mechanic non-commissioned officer student’. I would love to see someone pull that one off in a casual conversation.
K: How did you approach your designs?
T.H.: Well how it usually goes is that I read the brief and try to come up with some ideas without much of success. Then when I am doing something completely different the idea strikes me. I drop everything else, pick up my stylus and start sketching.
K: What values or aesthetic elements do you share with KENZO?
T.H.: Bright colors, twisted humor, hand-sketched rawness. I never had to ‘work’ on doing something KENZO. It came quite naturally.
K: What's your KENZO spirit animal? Tiger or Fish?
T.H.: Tiger. It’s actually my Japanese Zodiac sight.
K: Describe yourself in one sentence.
T.H.: Cool cat living up north, trying to make a living.
K: What is your favorite thing to draw?
T.H.: I would love to do more abstract works. That’s definitely something I want to concentrate more on future.
K: Your favorite font?
T.H.: Only one?! That’s like asking a DJ for his favorite song. My song could be Phil Collins in the air tonight and the font has to be Futura (the old version) even though I don't use it much anymore.
K: If you were stranded on a desert island, what could you not live without?
T.H.: My record collection.
K: If you were a color in a paint box, which would you be and why?
T.H.: Maybe a crazy multicolored one. Like those multicolored pens that you had when you were a child. And when you pushed out all the colors at the same time you could draw some crazy stuff.
K: What was the last gift you received?
T.H.: I was playing records in St. Petersburg and got some great vinyl singles from the local record boss, Kirill. Unfortunately after playing the whole night and some russian vodka they mystically disappeared…
K: KENZO is all about traveling, which city or place most inspires you?
T.H.: I have to say even that I love travelling, my home city Helsinki is the most inspiring place for me.
K: Your next dream travel destination?
T.H.: I would love to visit Marrakech in Morroco, and check out The Majorelle Garden. I also love Morroccan carpets. There's some beautiful rawness in those from which we can all learn something.
K: If you hadn't become a graphic artist, you would have been a...
T.H.: I already changed career once. I used to study architecture before following my heart and ventured into graphic arts. So don't make me go through that again!
Discover Toni's work bellow :
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