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KENZO Spring Summer 2021 campaign
by Felipe Oliveira Baptista


For his second campaign for KENZO, Felipe Oliveira Baptista carried on the concept of distance photography – first developed for his Fall-Winter 2020 campaign with photographer Glen Luchford and stylist Jane How.
        These are vintage photographs from Glen Luchford’s archives – recreated with the models shot under a similar light than the vintage ones, this time wearing the KENZO Spring-Summer 2021 Collection: Bee a Tiger.
        The images take viewers on a photographic trip around the world – from Los Angeles, to Havana, to New York City and Marrakesh – evoking the spirit of ‘Going Places’, during a time when physical travel seems to be a distant reality.
        The choice of pictures and styling was selected in order to express Felipe Oliveira Baptista’s vision for KENZO: A youthful nomadic spirit, freedom, diversity, optimism, and a certain idea of KENZO timeless style.

Photographer: Glen Luchford
Talents: Kyla Ramsey, Effie Steinberg, Fisher Smith
Stylist: Jane How
Design: M/M (Paris)