PERSONAL DATA PROTECTION POLICY KENZO

Latest update:  20/02/2026

KENZO Group attaches great importance to the processing, confidentiality and security of the personal data of its customers and/or leads and is dedicated to offering personalised services while respecting  the applicable data protection laws and regulations.

This Policy applies to any visitor of KENZO website https://www.kenzo.com (hereinafter “Website”), customers and/or leads visiting the boutiques directly operated by KENZO or making a purchase in a KENZO boutique remotely (hereinafter “you” or “your”) and is aimed at informing you clearly, simply and fully about the use by KENZO of your personal data as well as the rights and options that you have. We thus invite you to read it carefully and to take note thereof before every interaction with us.

Out of scope:

• For customers and/or leads visiting KENZO website for Japan (www.kenzo.com/jp/ja) and boutiques directly operated by KENZO S.A. and KENZO PARIS JAPAN KK within Japan, please click here
• For customers and/or leads visiting KENZO website for the United States (https://www.kenzo.com/us/en/home) and boutiques directly operated by KENZO S.A. and KENZO PARIS USA LLC within the United-States, please click here

• For customers and/or leads visiting boutiques directly operated by KENZO SHANGHAI within China: please refer to the related privacy policy.

“KENZO”, “we” and “our” refer to KENZO S.A., a joint stock company with share capital of €2,153,040, whose registered office is located at 18 Rue Vivienne, 75002 Paris, France and which is registered in the Paris Corporate Register under number 402.180.194.

Except in the event of a provision to the contrary, KENZO is the Data Controller of the processing identified in this Policy within the meaning of the regulations applicable concerning personal data and, in particular, of EU Regulation 2016/679 concerning the protection of natural persons in regard to the processing of personal data and the free movement of this data (hereinafter the “GDPR”).

Any personal information that you may transmit directly or indirectly to KENZO (for example, through its subsidiaries) is subject to the regulations in effect concerning the protection of data.

KENZO has appointed a Data Protection Officer responsible for ensuring compliance with this Policy and, more generally, compliance with applicable data protection regulations. Our Data Protection Officer can be contacted for any question concerning this Policy according to the modalities shown under heading 4 "Your Rights" of this Policy.

KENZO can modify this Policy from time to time to take into account statutory and regulatory changes as well as to keep you informed of the modifications of our practices concerning the processing of your personal data. Every important modification materially affecting the way in which we use your data shall be notified to you by e-mail and/or information on the Website (for example, a banner, a pop-up window or a push notification), in order to allow you to review the changes made, asses them and, if necessary, object to them or withdraw from a service or functionality.

KENZO collects, stores, processes, uses and communicates your personal data when you use our Website, you visit our pages on social networks, you make purchases at the KENZO points of sale, you contact KENZO and, more generally, when you join the KENZO community.

By providing KENZO with your personal data, you confirm that you have reached the legal age and that you have the legal capacity.

3.1 Data collected by KENZO

The term “personal data” means any information allowing you to be directly identified (example: your last name and first name) or indirectly (example: the customer identifier that we attribute to you in our systems).

We collect this data directly from you (when you create a customer account, for example), through the use of cookies, or indirectly (transmitted by third parties, where applicable, for example, to offer you a Kenzo E-Gift Card).

For the purposes specified below, KENZO collects and processes the following categories of data:

• Identification and contact data: for example, your identity, e-mail address, telephone number, the country from which you interact with us, your connection identifiers on the Website, your internal KENZO identifier, etc.
• The information concerning your identity document: in limited, specific cases (in particular: additional verification in the framework of the prevention of fraud, verification of cash payments in KENZO Boutiques, verification of the identity of the person exercising the right if required)
• Data concerning the transaction: for example, the articles chosen, the order number, your postal address for delivery and invoicing, means of payment, banking details, receipts, etc.
• Data concerning the monitoring of our business relationship: for example, your customer profile, the history of your purchases, returns and exchanges of articles, the history of your contacts and claims or of your correspondence with our customer service, etc.
• Information about your online browsing: use of cookies and other monitoring technologies to collect information concerning you, in particular your preferences and interests, how you browse our website, etc.
• Connection data concerning the terminal used: your IP address, location of the terminal, use or not of a proxy, type of browser and browser information, etc.
• CCTV recordings.

The information communicated directly by you and essential to KENZO to fulfil the purposes pursued is indicated by an asterisk on the various forms that you fill in, both in KENZO Boutiques and online. If you do not fill in these required fields, KENZO cannot reply to your requests and/or supply you with the products and services requested. The other information of the various forms is optional and allows us to know you better in order to meet your expectations more accurately and to be able to send you, if you accept it, information about new KENZO collections, promotions and private sales, events, etc.

In our Boutiques or during events that we organise (for example: fashion shows or private sales), we may gather additional personal data under the conditions and for uses that are specifically notified to you on this occasion.

3.2 Objectives pursued by KENZO

KENZO collects your personal data for the following purposes:

For the purposes based on our legitimate interest, we make sure to take into account any potential impact that this processing may have on you. If we think that your interest or your fundamental rights and freedoms override our legitimate interest, we will then not use your personal data on this basis and may ask you for your specific consent.

3.2.1. Additional note concerning automated decision-making in the framework of the fight against fraud on Internet 

We use automatic fraud detection algorithms to control your online purchases in order to prevent fraudulent transactions and payment incidents.

These algorithms analyse the data pertaining to your transaction (products, contact details and bank information) and to your use of the Website (visited pages and browsing on the Website) combined with anonymous data relating to the device used for browsing (such as the screen resolution or the operating system version) which can be used to reliably identify your device in the event of consecutive visits and enable us to analyse fraud risks.

This automated control may result in the transaction being blocked. Depending on the results of the control carried out, we may decide to take additional security measures and, if the security of the order cannot be guaranteed, we may choose to cancel it. For instance, a manual analysis of the blocked transaction may be carried out by our customer service and can lead us to collect additional personal data for the purposes of verifying your identity, the validity of the order, the payment method used, or the delivery envisaged.

1. 1. 2. Additional note the marketing activities

In the context of marketing activities, KENZO performs the following operations:

• • Send you marketing messages by email or mobile including:
    • Communications about our products, services and events,
    • Communications related to your boutique, to inform you of the launching of an event, of the online availability of an out-of-stock product.
  • To adapt the content of our communications.
  • Display targeted advertising online.

Your personal data are collected through authorised cookies, provided by you when you create a customer online account or when you accept to be registered in the customer record in a boutique.

1. Marketing messages by emails or mobile

If you register to our marketing communications, you will receive offers on our products and services including promotions and information on KENZO brand. Your boutique may also contact you through the communication channel chosen by you (email and/or mobile messaging) when creating your account.

These activities are carried out by KENZO only if you have previously given your consent. You have the right to withdraw your consent at any time through various means:

• By using the “unsubscribe” link shown at the bottom of each email or by sending “STOP” to the number indicated in each SMS.
• By sending a request to KENZO DPO using the contact details in section 4 “Your rights”.
• Be submitting the request to a vendor in a boutique.

2. Personalization of marketing messages

KENZO uses information about your last purchases to personalize marketing messages to offer you products that we believe may be of interest to you. This activity is carried out on the legitimate interest of KENZO to know our customers and manage in a proactive and personalised manner our commercial relationship.

You have the right to object to this processing at any time by sending a request to KENZO DPO using the contact details in section 4 “Your rights”.

3. Personalization of online advertising

To optimize our campaigns and build audiences, we may share your personal data with our advertising partners to:

• Create segments and lookalike audiences based on personal data collected by us.
• The display of interest-based ads to users of our Website, clients or leads, on social networking platforms such as Facebook (Meta) or on other platforms such as Google.
• Track the effectiveness of our advertising campaigns.

They will receive and use the following data:

• When you visit our Website, information such as your IP address, your browser, pixel ID, etc through the Facebook “tracking pixel” (Meta) and the conversion API. If you have a Facebook account and are logged in, your visit to our Website will be associated with your Facebook user account.

These activities are carried out by KENZO only if you have previously given your consent to our advertising and analytical cookies. You have the right to withdraw your consent at any time by using our cookie consent management platform.

• When you create an account, your account data such as your email address or phone number.

These activities are carried out by KENZO only if you have previously given your consent to receive our personalized communications and didn’t opt-out, when creating your account. When unsubscribing to our marketing campaigns, this activity automatically stops. You can also object to this processing at any time by sending a request to KENZO DPO using the contact details in section 4 “Your rights”.

Please note that these partners may act as data controller and use your personal data for their own purposes in the conditions set forth in their privacy policy.

4. KENZO may also share your personal data with LVMH in the conditions described below.

• What is the context of the processing?  

KENZO belongs to the LVMH Group, which comprises many exceptional Maisons that offer high quality products and services in all sectors including Fashion & Leather Goods, Perfumes & Cosmetics, Watches & Jewelry, Wines & Spirits, Selective Retailing and Hospitality, Culture & leisure. The list of all LVMH Maisons is available at https://www.lvmh.com. If you are customer of our Maison, you may also be a customer of other LVMH Maisons.

• What is the purpose of the processing?

We endeavor to improve your experience by proposing personalized offers and services and customized marketing communications that correspond to your interests. This relies on knowing your preferences and interests.

• How is the processing conducted?

If you consent, we will share the purchases you have made with us during the last 3 years with LVMH, our parent company, in a pseudonymous way (which means that your name and your contact details will not be sent to LVMH). Your purchases will be analyzed and matched with purchases you made with other Maisons of the LVMH Group where you have given a similar consent. Each Maison that has your consent will receive back from LVMH generic information concerning your purchasing habits and preferences.

• Clarification concerning the withdrawal of your consent to this processing

We would like to draw your attention to the fact that the withdrawal of your consent to this processing will only apply to consent granted to KENZO. Consequently, consent granted to another Maison separately will not be affected, unless you exercise your right with that Maison directly.

• Who is the Data Controller?

KENZO will remain the sole data controller which means that it is the company that is responsible for the information that you provide to it. LVMH acts as our data processor, or service provider, and will not use your data for any purpose other than the one described above. For example, LVMH will not use your data for its own purposes, will not contact you for marketing purposes based on the data we provide, and will not share information about you with Maisons of the LVMH Group to which you are not a customer and/or to whom you have not given consent.

3.2.3. Additional note on KENZO’s pages on social networks

KENZO manages fan pages on social networks, for which KENZO is jointly responsible with the publisher of the social network (Facebook, Instagram, etc.) when collecting and sharing the personal data to the publisher of the social network. In this context, KENZO obtains from the publisher statistics on fans and visitors to its fan pages, obtained from data collected by the publisher according to the terms and conditions of the privacy policy applicable to the social network concerned.

When you access our KENZO pages on social networks, your browser is subject to the privacy policy of these social networks, over which we have no control.

3.3 Retention of your personal data

The data is kept for a period that does not exceed the necessary duration for the purposes for which it has been collected and which are specified above.

We use the following criteria to determine the appropriate retention period:

• The duration required to perform the purchase contract.
• The time necessary to handle a request or claim.
• The duration of our business relationship.
• The legal obligations to keep the data.

In particular, your personal data is kept by KENZO:

• When purchasing Kenzo products, as long as necessary for the execution of the purchase contract (including, for a purchase online, management of your order and delivery of the products) and for the duration of the warranty period.
• In the event of the creation of a Client account on the Website, until you send a deletion request or after 2 years of inactivity.
• In the event of your registration in the KENZO customer data base when making a purchase in a boutique, for the duration of our business relationship, meaning for 5 years after your last purchase or interaction with us.
• In the event of a registration to our marketing communications, until you request to not receive our communications anymore, the deletion of your client account on the Website, or after a period of 5 years after the last interaction with us if you are a customer, or 3 years after the last interaction with us if you are a lead a.
• In the event of a request, claim or interaction with us through our pages on social networks or the customer service, as long as necessary to reply to you: for example, until the sending of the availability notice of a product.
• In the event you visit one of our boutiques with a CCTV system,  footages are kept for maximum 1 month. In the event where the recordings are necessary for the defence of KENZO’s interests in the framework of criminal proceedings, the images are then extracted from the system and kept for the duration of the proceedings.
• In the case of orders for Kenzo E-Gift Cards: the data collected on the beneficiary of the Kenzo E-Gift Card, including the message written by the buyer in the free text area, will only be kept for the duration of the Kenzo E-Gift Card's validity, i.e. 3 years from the date of purchase.

In order to comply with our legal obligations and prove we comply with them (accounting and tax obligations for instance), but also in order to exercise some of our rights and defend our interests (e.g. to take legal action), certain personal data are kept longer than mentioned above, prescribed by the legal obligation or until the legal action prescription period ends.

The data is then deleted definitively from our systems or anonymised so that you are no longer identified or identifiable.

3.4 Recipients of the data – Sharing of the data with third parties

As KENZO has subsidiaries, branches and/or affiliates as well as eventual subcontractors located abroad, the recipients of your personal data may be located in a country other than yours, including outside the European Economic Area.

Within KENZO. Your personal data are accessible to KENZO employees and KENZO subsidiaries, branches and/or affiliates’ employees. KENZO employees are authorised to access the personal data solely in the course of their functions. Controls are put in place to ensure that the access granted matches the needs of their functions.

Within LVMH group. Your personal may be shared to our parent company LVMH in the conditions described in this Privacy policy.

With third-party services providers and business partners. Your data is also transmitted to/accessible by third party service providers/business partners to whom we call upon to fulfil the purposes described in this Policy and, in particular:

• Financial institutions.
• Payment service providers.
• Detection and prevention of fraud service providers.
• Cross-border e-commerce service providers. Please note that, depending on the country of delivery, the company Global-e will handle the sale of the KENZO products on the Website and process your personal data as a data controller in the conditions set forth in the privacy policy available here and in the Global-e checkout page.
• Technical and technological service providers (e.g. hosting and maintenance of IT solutions used by KENZO)
• Logistics, transports and delivery service providers.
• Communication, marketing and advertising service providers and partners.
• Social media service providers and other platforms offering targeting functionalities.
• Event management service providers

For compliance with the law. Your data can also be transmitted to third parties and, in particular, to the customs authorities, representatives of the police, Courts of Justice and governmental and regulatory authorities: (a) if we believe that a disclosure of information is necessary by virtue of applicable laws or legal or regulatory proceedings (for example, in reply to a summons or a judicial order) or (b) to protect and defend our rights, and the rights and security of third parties, including to defend ourselves against legal actions. Even if the disclosure of information to these authorities is not an obligation for us, we can choose, at our discretion, to provide them with our assistance if need be.

If KENZO is involved in a direct or indirect reorganization process, such as a merger, acquisition, sale, dissolution, bankruptcy or other change in ownership, your personal data may be among the transferred business assets.

However, this excludes the selling, renting, sharing or in any other way the disclosure of personal information for commercial purposes in violation of the commitments included in this Policy.

Note regarding transfer of your data abroad:

Some of these recipients are located in a country other than your own, if applicable outside of the European Economic Area in countries whose level of protection of personal data is not comparable to that of the European Economic Area. When we transfer your personal data to these countries, we ensure the continuous security of your data and subject the transfers to appropriate guarantees, by means of the signature of the standard contractual clauses of the European Commission or any other appropriate transfer mechanism in accordance with the applicable data protection laws and regulations.

3.5 Security and confidentiality of the data

KENZO has taken all the technical and organisational measures to protect the confidentiality and security of the personal data processed, in view of its nature and the risks of processing and to prevent that it is distorted, damaged, destroyed or that unauthorised third parties have access thereto.

KENZO has, in particular, implemented the following measures:

• KENZO’s information systems are subject to physical and logical protection in accordance with the state-of-the-art, regularly assessed and improved. Backup procedures of KENZO’s information systems are regularly executed.

• Access to the data is limited to the sole employees of KENZO authorised because of their functions, with these employees being subject, furthermore, to contractual confidentiality obligations.

• KENZO’s service providers and sub-contractors are bound by written commitments to take security measures that are sufficient to ensure the protection of your personal data in accordance with the applicable legislation.

• KENZO’s Website is protected by a SSL encryption process making the data illegible during its transmission on the internet.

We remind you that KENZO does not control all the risks relating to the functioning of Internet and we draw your attention to the existence of eventual risks inherent to its use and its functioning.

We undertake to guarantee the exercising of the rights that you have pursuant to the personal data protection regulations. You can thus exercise the following rights at any time:

• Right to information: you have the right to obtain clear, transparent and comprehensible information about the way in which we use your personal data and about your rights. You will find all of this information in this Policy. If you wish to have additional information, we invite you to contact our Data Protection Officer (see contact details below).

• Right of access: you have the right to obtain confirmation if not your personal data are being processed by KENZO and obtain a copy of the personal data that we possess about you.

• Right of rectification: you have the right to have your personal data rectified if it is inaccurate or obsolete and/or to supplement it if it is incomplete.

• Right of deletion/ right to oblivion: you have the right under certain conditions to have your data deleted or suppressed.

• Right of objection: you can object to the processing of your data when the processing is based on the Kenzo’s legitimate interest for reasons pertaining to your particular situation (which need to be specified in your request).

• Right of objection to direct marketing: You can at any time request to no longer receive commercial/marketing communications regarding our offers, news and events.

• Right to withdraw your consent: you can at any time withdraw your consent to the processing of your personal data when this processing is based on your consent.

• Right to the restriction of processing: you have the right under certain conditions to request that the processing of your personal data be temporarily suspended.

• Right to the portability of the data: you have the right to request that your personal data be transmitted to you in a format allowing it to be used in another database.

• Right to define general or specific instructions pertaining to the retention, deletion and communication of your personal data after your death. These general or specific instructions define the way you want your rights to be exercised after your death. You may modify or revoke these instructions at any given time.

You can exercise these rights or ask any question concerning the management of your personal data by contacting our Data Protection Officer:

• By e-mail to dpo@kenzo.com
• By mail: to the attention of the DPO (legal department), 18 rue de Vivienne – 75002 Paris, France
• By using the online contact form available here

If we consider it necessary to confirm your identity, we can ask you for proof of identity.

Please note that in order to prove that we have acted on your request to exercise your rights, we keep a record of all requests, in a dedicated register and as such retain certain data relating to your identity and the management of your request, in accordance with this privacy policy.

You also have the right to submit to the French Data Protection Authority (Commission Nationale de l’Informatique et des Libertés or “CNIL”), 3 Place de Fontenoy - TSA 80715 - 75334 PARIS CEDEX 07 FRANCE, any complaint relating to the way in which KENZO collects and processes your data. If you reside in another country of the European Union, we invite you to contact the data protection authority of the place where your main residence is or of the place from which you have been in contact with KENZO.

We use cookies and similar technologies on our Website to make it easier for you to navigate the Website, to learn how you interact with us and, with your consent, to provide you with advertisements that are tailored to your preferences.

5.1 What is a cookie?

A cookie, and more generally a tracking technology, is a text file that can be stored in a dedicated area of your Terminal's* hard disk when viewing an online service using your browser. A cookie file enables its issuer to identify the terminal on which it is stored during the cookie's validity or registration period.

* the Terminal means the hardware (computer, tablet, smartphone, etc.) that you use to view or display a website, application, advert, etc.

5.2 Information regarding the use of cookies and other similar technologies on our Website

When you visit our Website for the first time and KENZO considers placing a cookie on your device, with you prior consent if required, you are informed by an information banner. Excluding special parameter settings of your choice regarding cookies, you accept the use of cookies by KENZO by clicking on the dedicated button in the banner.

You can modify the cookie settings at any given time. You will find more information regarding cookies and how to manage cookies settings below.

5.3 Cookies we issue on our Website

We and our partners issue various types of cookies when you visit our Website that you can find in our cookie management tool.

• Strictly necessary cookies

The purpose of these cookies is to ensure the Website’s functioning by giving you access to or facilitating your browsing on the Website, or providing you the online communication services you require while browsing, and in particular:

• To store in memory the cookie settings you have chosen (via our cookie management tool) ;

To adapt the presentation of the Website to your device’s display preferences (language used, screen resolution, operating system used, etc.) when you visit the Website, depending on the reading or visualization material and software your device carries;

• To put into effect security measures, for instance when you are asked to connect again to a content or a service after a certain amount of time;

• To allow you to access dedicated and personal spaces of the Website, such as your account, using logins or data which you have possibly entrusted to us beforehand;

• To save information pertaining to a form you filled on the Website (registration or access to your account) or to products, services or information you have chosen on the Website (Subscribed service, order basket content etc.);

Considering that these cookies are essential to the proper functioning of the website, you cannot object to the use of these cookies.

• Functional  cookies

• The purpose of these cookies is to allow Us to improve and personalize your browsing and shopping experience on the Website:  remembering the choices you make and your preferences (for example, cookies that allow you to register/sign-up for events, or cookies that allow you to set the language or the currency) and
• to improve the features and personalisation of the Website, such as AB testing cookie (Dynamic Yield).

• Performance cookies

The purpose of these cookies is to allow Us to:

• • • Establish statistics and volume of visits;
    • Follow and analyze your journey on the Website (visited sections and content, journey), allowing KENZO to improve the interest and ergonomics of the Website, as well as the visibility of the contents we publish ;
    • Evaluate the efficiency of our paid search engine optimization campaigns;

• Targeting cookies

The purpose of these cookies is to allow us to:

• • Recommend products that better meet your expectations and preferences, in particular by identifying products that may correspond to the interests deduced from the pages visited using your device.
  • Limit the number of times the same advertisement is shown to you, evaluate the efficacy of an advertising campaign, and analyze how the viewing of a certain advertisement influences the conduct of individual users.Send you emails to inform you of the status of your basket: you can stop the targeting at any given time by using the unsubscribe link at the bottom of these emails (only valid for basket reminder emails).

• Social Media cookies

These cookies are activated by the social networking services we've added to the website to give you the opportunity to share our content with your network and acquaintances. They also enable us to track your browsing on other websites and profile your interests. This may have an impact on the content and messages displayed on other websites you visit. They can be seen on the Cookies banner.

• Additional note about our partners

Some cookies used for the purposes described above are emitted by third party companies. These “third party cookies” are installed and managed by these third-party companies in order to provide the services we have requested from them.

In particular, Advertising cookies are installed on the Website by our advertising or affiliate partners. They are used by these companies to analyse your centers of interest and be able to offer you KENZO products or relevant advertisements on other websites (including social networks). They also allow to measure the impact of our media campaigns and to compensate the affiliates of affiliation programs to which KENZO is a party (an affiliate is a third party website that references our products and sends web users on our Website to make their purchases);

However, these companies may reuse the data for their own purposes in order to improve their services.

Some of the data collected through the cookies listed above may be reused in order to detect and prevent fraud (refer to article 3.1)

5.4 Setting up cookies

KENZO Cookie management tool

Several options are available to you to manage cookies. Any settings you choose are likely to change your browsing experience on the Internet and your access to certain services requiring the use of cookies.

You can set up your browsing software to save cookies on your device or, on the contrary, to reject them systematically, or reject them depending on their emitter. You can also set up your browsing software in such a way that it will occasionally ask you whether you want to accept or reject cookies before a cookie is saved on your device.

Each browser has a different configuration for managing cookies and your choices. This configuration is described in your browser's help menu, informing you how to change your cookie management choices.

You can also use our Cookie Consent Tool that gives you control over the way cookies are installed on your device when visiting our Website.

You will find more information on how to eliminate or control cookies on www.cnil.fr and on www.AboutCookies.org.

5.5 If you share your terminal with others

If your device is used by more than one person and a single terminal has several browsers, we cannot be certain that the services and advertising sent to your device actually correspond to your own use of that device, as opposed to the use of that device by another user.

Where this is the case, sharing the use of your Terminal with others and the configuration of your browser's cookie settings are matters of your free choice and own responsibility.