KENZO BRAND BOOM:
A WARDROBE FOR EVERYDAY LIFE FOUNDED IN AN ENDURING APPROACH TO FASHION

Nigo’s creative process evokes memories of his own KENZO discovery as a teenager and the fashion landscape that surrounded it:
the DC Brand Boom of 1980s’ Japan, a time when the work of the internationally renowned Japanese Designers of Paris Fashion Week
co-existed with a local influx of casual, pop-driven Character labels distinguishable by their use of colourful and cartoonish animal motifs.