For the KENZO Fall-Winter 2025 Campaign, Artistic Director NIGO reunites his standalone Men’s and Women’s collections through a shared narrative set in New York City. Shot by legendary street photographer Bruce Gilden whose flash-lit portraits define raw urban energy, the campaign captures a cross-town rhythm shaped by contrast and motion, with each character embodied through a new silhouette.

Tailoring leads the visual narrative. In menswear, elevated kimono jackets with Japanese constructions appear in soft neutrals, contrasted with bold coats in vivid colors and plush textures—a tribute to Kenzo Takada’s instinctive use of primary tones.

In womenswear, structure meets lightness through double-breasted grain de poudre tuxedos with velvet shawl lapels and satin-trimmed kimono jackets. Paired with sheer balloon trousers and peekaboo silk satin camisole slips, the silhouettes are punctuated with a lingerie-like delicacy that softens the tailoring precision.

Lucky Me? Lucky You! Inspired by a 1979 sketch from Kenzo Takada himself, the Maison’s graphic heritage is expressed through bold rabbit illustrations—embroidered, screen-printed, and animated across both men’s and women’s silhouettes. Appearing across sweatshirts and tees, the graphic unveils Luke and K@li, the campaign’s protagonists.